{"title":"Crankbaits","description":"\u003cp\u003eSquarebills for shallow cover, medium and deep divers for ledges and points, and lipless rattle baits for grass flats and fall shad runs. Strike King, Livingston, MONSTERBASS, Yo-Zuri and more.\u003c\/p\u003e","products":[{"product_id":"critter","title":"Critter","description":"\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eCritter\u003c\/strong\u003e from Livingston Lures is a downsized predator presentation designed by renowned musky and pike expert Steven Paul. Don’t let its compact profile fool you this bait is built to put trophy class fish in the net all year long. Whether you're burning it across shallow flats, ripping it through open water, or working it vertically on forward facing sonar, the Critter delivers unmatched versatility. It excels on a straight retrieve, shines during jigging and drop shot style presentations, and responds dynamically to pops, rips, and pauses. At its core, the Critter is powered by Livingston’s EBS™ (Electronic Baitfish Sound) Technology, giving it a proven edge in pressured waters. It doesn’t just look alive it sounds alive, attracting predators from a distance and triggering strikes when other lures go unnoticed, \u003cspan style=\"color: #1d1d1d; background: white;\"\u003eand effectively called fish in from \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in; font-weight: normal; mso-bidi-font-weight: bold;\"\u003edouble the distance of traditional lures.\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eSTEVEN PAUL PRO TIP \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe Critter excels when fished around suspended fish located with forward facing sonar. Position the bait above the fish and use short pops followed by controlled falls. Many strikes occur as the lure descends naturally through the strike zone, especially when predators have time to track the\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/bf-eR9ZLl28?si=3LG98U4SniSbqvmF\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cstrong\u003eLure Specs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003eType: Predator\u003cbr\u003eAction: Crank\/Trolling\u003cbr\u003eWeight: 2.5oz \/ 70.8 g\u003cbr\u003eLength: 3.5\" \/ 8.89 cm\u003cbr\u003eFeatures: EBS Smart Chip\u003cbr\u003eHooks: #6 x 2\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg height=\"148\" width=\"136\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE_82179eff-5321-4007-8107-16761c55707d.png?v=1753202835\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Walleye \/ Perch Sound","offer_id":67686657884328,"sku":"LURE-848927017615","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Atomic Punk \/ Shad Sound","offer_id":67686657917096,"sku":"LURE-848927017639","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Speed Ball \/ Shad Sound","offer_id":67686657949864,"sku":"LURE-848927017660","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Ghost \/ Perch Sound","offer_id":67686657982632,"sku":"LURE-848927017691","price":22.99,"currency_code":"USD","in_stock":true},{"title":"BB Perch \/ Perch Sound","offer_id":67686658015400,"sku":"LURE-848927017707","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Chart Attack \/ Shad Sound","offer_id":67686658048168,"sku":"LURE-848927017714","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Scrappy \/ Shad Sound","offer_id":67686658080936,"sku":"LURE-848927017745","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/Critter-Chart_Attach_livingston-lures.webp?v=1792256887"},{"product_id":"banshee","title":"Banshee","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eBanshee\u003c\/strong\u003e from Livingston Lures is not just another crankbait, it’s the future of downsized presentations. Designed by musky and pike expert Steven Paul, the Banshee blends traditional crankbait power with advanced features that push it into a category of its own. At its core, the Banshee delivers a wicked wide wobble that calls in muskies and pike, whether you’re casting or trolling. But where it truly stands apart is in its suspending behavior during the pause. Thanks to a cleverly designed removable weighting system, anglers can utilize multiple rise rates, unlocking unmatched versatility across depths, seasons, and presentations. The Banshee can be fished with a straight retrieve, rod sweeps, or twitch stop sequences but its true strike power is unleashed in the pause, where it suspends and hovers in place. Combined with Livingston Lures’ EBS™ (Electronic Baitfish Sound) Technology and advanced forward facing sonar optimization, the Banshee doesn’t just imitate prey...it becomes a catalyst for strikes.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eSTEVEN PAUL PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003ePro Tip: Use a twitch pause retrieve and experiment with different weight configurations until the lure achieves the desired rise rate. In cold water or when fish are following but not committing, longer pauses often produce the biggest strikes. The Banshee’s ability to hover naturally while emitting EBS™ baitfish sounds can trigger aggressive reactions from fish that have tracked the lure for several feet.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/dLbSG9EQsbQ?si=t386fmMF3HTeWwBK\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eType:\u003c\/strong\u003e  Crankbait\/Jerkbait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eDepth\u003c\/strong\u003e: 4\"-6\"\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1.75 oz \/ 49.61 g \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.13\" \/ 10.49 cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHooks\u003c\/strong\u003e: 3X Strong, Mustad BZ 3\/O X3\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg height=\"156\" width=\"143\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE_82179eff-5321-4007-8107-16761c55707d.png?v=1753202835\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Walleye \/ Perch Sound","offer_id":67686658244776,"sku":"LURE-848927017813","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Burnt Roach \/ Shad Sound","offer_id":67686658277544,"sku":"LURE-848927017820","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Ink \/ Shad Sound","offer_id":67686658310312,"sku":"LURE-848927017837","price":24.99,"currency_code":"USD","in_stock":true},{"title":"PerchNado \/ Perch Sound","offer_id":67686658343080,"sku":"LURE-848927017844","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Sexiest Shad \/ Shad Sound","offer_id":67686658375848,"sku":"LURE-848927017875","price":24.99,"currency_code":"USD","in_stock":false},{"title":"Skin Walker \/ Shad Sound","offer_id":67686658408616,"sku":"LURE-848927017882","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/Banshee-Ink.webp?v=1792256894"},{"product_id":"mustang","title":"Mustang","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan class=\"oypena\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eFreedom, strength, power, and a healthy dose of rebellion are the essence of the \u003cstrong\u003eMustang\u003c\/strong\u003e. Designed by Steven Paul, the Mustang breaks the mold of conventionality, ushering in a new era of high performance predator swimbaits. And just like the American muscle cars and the ponies of the Southwest, the Mustang is adorned with colors that inspire. The Mustang’s color palette blends hyperrealism with a touch of the surreal, capturing not only the eye of the angler but, more importantly, the attention of trophy predators. While a picture is worth a thousand words, the technology encapsulated in the Mustang is a song worth singing. Inside the Mustang is Livingston Lures’ \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEBS Technology™,\u003c\/span\u003e\u003cspan class=\"oypena\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003e which produces the sounds of baitfish. This makes the Mustang the only predator swimbait that not only looks but also sounds real.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eSTEVE PAUL PRO TIP: Fish the Mustang around weed edges, bait schools, points, and suspended fish. Vary your retrieve speed and incorporate occasional pauses to let the oversized tail continue working while the EBS™ baitfish sounds call predators in. Many of the biggest fish strike immediately after a pause when the lure appears vulnerable and easy to catch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/24it7ehHTSU?si=xz8HMmFjRt8uctNo\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eType:\u003c\/strong\u003e  Swimbait\u003cbr\u003e\u003cstrong\u003eDepth\u003c\/strong\u003e: Sinking\u003cbr\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 3.4 oz \/ 98.28 g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 7.99\" \/ 20.29 cm\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e  3X Strong, VMC BZ 3\/O X2\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cimg height=\"160\" width=\"146\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE_82179eff-5321-4007-8107-16761c55707d.png?v=1753202835\"\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Walleye \/ Perch Sound","offer_id":67686658474152,"sku":"LURE-848927017004","price":22.99,"currency_code":"USD","in_stock":true},{"title":"BB Perch \/ Shad Sound","offer_id":67686658506920,"sku":"LURE-848927017196","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Krappy \/ Shad Sound","offer_id":67686658539688,"sku":"LURE-848927017301","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Disco Shad \/ Shad Sound","offer_id":67686658572456,"sku":"LURE-848927017394","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Sexiest Shad \/ Shad Sound","offer_id":67686658605224,"sku":"LURE-848927017486","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Midnight \/ Shad Sound","offer_id":67686658637992,"sku":"LURE-848927017493","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Ghost \/ Shad Sound","offer_id":67686658670760,"sku":"LURE-848927017523","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Wasteland \/ Perch Sound","offer_id":67686658703528,"sku":"LURE-848927017530","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Swamp Thang \/ Shad Sound","offer_id":67686658736296,"sku":"LURE-848927017592","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Burnt Roach \/ Shad Sound","offer_id":67686658769064,"sku":"LURE-848927017608","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Baby Trout \/ Shad Sound","offer_id":67686658801832,"sku":"LURE-848927013655","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse \/ Shad Sound","offer_id":67686658834600,"sku":"LURE-848927013662","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Gilly \/ Shad Sound","offer_id":67686658867368,"sku":"LURE-848927013693","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":67686658900136,"sku":"LURE-848927013709","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/MU185SideProfile_177SB01WALLEYE.png?v=1792256906"},{"product_id":"walleye-shad-70","title":"Walleye Shad 70","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eWalleye Shad 70\u003c\/span\u003e\u003c\/strong\u003e is a versatile hard bait designed to excel in both casting and trolling applications. Engineered to imitate injured or fleeing baitfish, the Walleye Shad 70 produces a natural swimming action that consistently triggers strikes from walleye, bass, pike, and other predatory species. Its realistic profile and lifelike movement make it an effective choice whenever fish are actively feeding on baitfish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eWhat truly separates the Walleye Shad 70 from traditional hard baits is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. Anglers can select natural baitfish sounds such as perch, minnow, or panfish, creating a multi-sensory presentation that not only looks like prey but sounds like prey as well. The combination of realistic action and natural baitfish sounds helps predators locate the lure more easily and commit to strikes when other lures go unnoticed. Whether cast around structure, worked along weed edges, or trolled across open water, the Walleye Shad 70 delivers the versatility, realism, and fish attracting power serious anglers demand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Walleye Shad 70 is especially effective when trolled along breaklines, points, and bait rich flats. Match the EBS™ sound selection to the dominant forage in your fishery and occasionally vary your retrieve or trolling speed to imitate an injured baitfish. Many strikes occur immediately after a speed change or directional adjustment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCrankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUp to 4'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eTroll to 8'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFloating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e.51oz. \/ 14.46g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e 2.76\u003c\/span\u003e\" \/ 70mm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eVMC BN X2 #8\u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"167\" width=\"152\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Wonder Bread \/ Perch Sound","offer_id":67686660112552,"sku":"Lure-848927015451","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Firetiger \/ Perch Sound","offer_id":67686660145320,"sku":"Lure-848927015468","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain \/ Panfish Sound","offer_id":67686660178088,"sku":"Lure-848927015475","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras \/ Minnow Sound","offer_id":67686660210856,"sku":"Lure-848927015482","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom \/ Perch Sound","offer_id":67686660243624,"sku":"Lure-848927015499","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/walleyeshad70SideView_173P13WonderBread848927015451.png?v=1792256959"},{"product_id":"gravel-dawg-10","title":"Gravel Dawg 10","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Strike King Gravel Dawg 10ft is a premium medium-diving crankbait designed to grind through rock, wood, and grass while consistently triggering reaction strikes from bass. Developed with input from professional anglers including Kevin VanDam, this bait combines a wide wobble action, aggressive hunting movement, and a cover-deflecting bill design that keeps it fishing clean in tough structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuilt in a compact 1.5 body profile, the Gravel Dawg 10 is engineered to reach the 8–10 foot range and maintain stability even when bouncing off hard cover. Its realistic baitfish and craw-inspired color patterns make it highly effective in both clear and stained water, especially when fish are relating to bottom structure or transitioning between depths.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a go-to crankbait when you need to cover water, deflect off cover, and trigger reaction bites from quality fish holding in mid-depth zones.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Hard medium-diving crankbait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Model: Gravel Dawg 10ft\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Weight: 1\/2 oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Diving Depth: 8–10 ft\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Wide wobble with aggressive hunting movement\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hook Configuration: Premium black nickel treble hooks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Bill Design: Cover-deflecting shape for reduced snagging\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Conditions: Rock, wood, grass edges, ledges, points, stained or clear water, and structure transitions\u003c\/span\u003e\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Bone Craw","offer_id":67687189938344,"sku":"HCGDAWG10-351","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Phantom Watermelon Craw","offer_id":67687189971112,"sku":"HCGDAWG10-468","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Shad 2.0","offer_id":67687190003880,"sku":"HCGDAWG10-591","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Spring Craw","offer_id":67687190036648,"sku":"HCGDAWG10-531","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":67687190069416,"sku":"HCGDAWG10-680","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Demon Craw","offer_id":67687190102184,"sku":"HCGDAWG10-909","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/sk_gravel_dawg_bone_craw_351.png?v=1792273907"},{"product_id":"gravel-dawg-8","title":"Gravel Dawg 8","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Strike King Gravel Dawg 8 is a premium medium-diving crankbait designed to grind through rock, wood, and grass while triggering aggressive reaction strikes from bass. Built with a compact 1.5 profile and a specially engineered bill, this bait delivers a wide wobble action combined with a hunting-style deflection that keeps fish reacting even when it contacts cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDeveloped with input from elite anglers like Kevin VanDam, the Gravel Dawg 8 is designed to excel in the 5–8 foot depth range, making it ideal for covering mid-depth structure efficiently. Its ability to deflect cleanly off rocks and timber helps it stay in the strike zone longer and trigger reaction bites from fish holding tight to cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a go-to crankbait when fish are positioned on shallow-to-mid depth structure and you need a bait that runs true while still hunting unpredictably.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Hard medium-diving crankbait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Model: Gravel Dawg 8\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Weight: 1\/2 oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Diving Depth: 5–8 ft\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Wide wobble with hunting\/deflection action\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hook Configuration: Premium short-shank treble hooks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Bill Design: Cover-deflecting shape for reduced snagging\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Conditions: Rock, wood, grass edges, shallow ledges, points, stained or clear water, and structure transitions\u003c\/span\u003e\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Chartreuse Spring Craw","offer_id":67687191347368,"sku":"HCGDAWG8-531","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Shad 2.0","offer_id":67687191380136,"sku":"HCGDAWG8-591","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Brown Gourd","offer_id":67687191412904,"sku":"HCGDAWG8-587","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Bone Craw","offer_id":67687191445672,"sku":"HCGDAWG8-351","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Phantom Watermelon Craw","offer_id":67687191478440,"sku":"HCGDAWG8-468","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Green Phantom","offer_id":67687191511208,"sku":"HCGDAWG8-736","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Demon Craw","offer_id":67687191543976,"sku":"HCGDAWG8-909","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":67687191576744,"sku":"HCGDAWG8-680","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/sk_gravel_dawg_chart_spring_craw_531_9dfd4ddb-8841-4bbf-9750-9a69f93d46b8.png?v=1792273908"},{"product_id":"red-eyed-shad-crankbait","title":"Red Eyed Shad Crankbait","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Strike King KVD Red Eye Shad is one of the most successful lipless crankbaits ever created, designed to trigger aggressive reaction strikes from bass and other freshwater predators. Developed with input from legendary angler Kevin VanDam, this bait combines powerful vibration, realistic finishes, premium rattles, and a signature free-fall shimmy that fish simply can't ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Red Eye Shad excels when covering water quickly, locating active fish, and triggering bites from bass feeding on baitfish. Its balanced design allows it to be burned across flats, ripped through grass, yo-yoed along structure, or fished with a steady retrieve. During the fall, spring, and baitfish-heavy feeding periods, few lures can match its ability to consistently produce strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're targeting largemouth, smallmouth, or spotted bass, the KVD Red Eye Shad is a proven fish-catching machine that belongs in every tackle box.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Lipless crankbait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Length: 2.5 inches\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Weight: 3\/8 oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Tight vibrating action with signature free-fall shimmy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Sound: Premium internal rattles\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hook Configuration: Premium black nickel treble hooks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass, spotted bass, walleye, and other freshwater predators\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Conditions: Grass flats, points, ledges, open water, baitfish schools, and covering water quickly\u003c\/span\u003e\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"3\/8oz \/ Chartreuse Baitfish","offer_id":67687192199336,"sku":"REYESD38-432","price":9.99,"currency_code":"USD","in_stock":true},{"title":"3\/8oz \/ Royal Purple","offer_id":67687192232104,"sku":"REYESD38-452","price":9.99,"currency_code":"USD","in_stock":true},{"title":"3\/8oz \/ Chartreuse Belly Craw","offer_id":67687192264872,"sku":"REYESD38-562","price":9.99,"currency_code":"USD","in_stock":true},{"title":"3\/8oz \/ Chartreuse Perch","offer_id":67687192297640,"sku":"REYESD38-650","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/sk_red_eye_shad_38_chart_baitfish_432_8652260f-4a51-4d3d-86a5-1e308ff37837.png?v=1792273907"},{"product_id":"northland-rippin-shad","title":"Northland Rippin' Shad","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Northland Rippin’ Shad is a high-vibration lipless crankbait built for aggressive reaction bites from bass, walleye, pike, perch, and other freshwater predators. Designed with a flat-sided profile and internal rattle chamber, this bait produces a tight wobble combined with strong sonic vibration that draws fish in and triggers strikes even in tough conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis bait is made for versatility. It can be cast and retrieved, ripped through the water column, or fished vertically for suspended fish. Its unique “rip and fall” action creates an erratic darting movement on the lift followed by a flashing shimmy on the drop, closely imitating a wounded baitfish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering grass flats, working open water, or targeting fish around deeper structure, the Rippin’ Shad is designed to locate active fish quickly and force reaction strikes when traditional presentations slow down.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Lipless crankbait \/ vibration bait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Length: Varies by model (approximately 1.5\"–2.5\")\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Weight: Multiple sizes available\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Tight wobble with rip-and-fall darting action\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Sound: Internal rattle chamber for high vibration and sonic attraction\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hook Configuration: Premium treble hooks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass, walleye, perch, pike, trout\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Conditions: Grass flats, open water, vertical jigging, deep structure, schooling baitfish, and covering water quickly\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"1\/8oz \/ Bubblegum Tiger","offer_id":67687210811560,"sku":"NL-RS1-106","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1\/8oz \/ Glow White Tiger","offer_id":67687210844328,"sku":"NL-RS1-13","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1\/8oz \/ Glow Perch","offer_id":67687210877096,"sku":"NL-RS1-20","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1\/8oz \/ Glow Firetiger","offer_id":67687210909864,"sku":"NL-RS1-22","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1\/8oz \/ Glow Purple Tiger","offer_id":67687210942632,"sku":"NL-RS1-46","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1\/8oz \/ Glow Tiger Shrimp","offer_id":67687210975400,"sku":"NL-RS1-61","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1\/8oz \/ Glow Red Tiger","offer_id":67687211008168,"sku":"NL-RS1-93","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8oz \/ Bubblegum","offer_id":67687211040936,"sku":"NL-RS2-106","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8oz \/ Gold\/Black","offer_id":67687211073704,"sku":"NL-RS2-123","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8oz \/ Glow White Tiger","offer_id":67687211106472,"sku":"NL-RS2-13","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8oz \/ Glow Perch","offer_id":67687211139240,"sku":"NL-RS2-20","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8oz \/ Glow Firetiger","offer_id":67687211172008,"sku":"NL-RS2-22","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8oz \/ Glow Purple Tiger","offer_id":67687211204776,"sku":"NL-RS2-46","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8oz \/ Glow Tiger Shrimp","offer_id":67687211237544,"sku":"NL-RS2-61","price":7.99,"currency_code":"USD","in_stock":true},{"title":"3\/8oz \/ Glow Red Tiger","offer_id":67687211270312,"sku":"NL-RS2-93","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/northland_rippin_shad_bubblegum_tiger.png?v=1792274060"},{"product_id":"strike-king-5xd-crankbait","title":"Strike King 5XD Crankbait","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Strike King 5XD Crankbait is one of the most popular deep-diving crankbaits in bass fishing, designed to reach offshore fish quickly and efficiently. Featuring Strike King's signature curved bill design, the 5XD dives deeper and faster than many traditional crankbaits while maintaining a hard-thumping action that triggers aggressive reaction strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuilt to target bass holding on ledges, points, creek channels, rock piles, and offshore structure, the 5XD excels when fish move away from the bank and set up in deeper water. Its unique bill design helps the bait maintain bottom contact and deflect off structure, creating the erratic movements that often trigger strikes from inactive fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're targeting summer ledge fish, offshore schools, or bass relating to deep structure throughout the year, the 5XD is a proven tournament-winning crankbait that consistently produces results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Deep-diving crankbait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Length: 2.5 inches\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Weight: 5\/8 oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Diving Depth: 15+ feet\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Wide wobble with aggressive hunting action\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Sound: Free-floating rattle chambers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hook Configuration: Premium treble hooks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass, spotted bass\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Conditions: Ledges, points, creek channels, humps, rock piles, offshore structure, and deep-water bass patterns\u003c\/span\u003e\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Bone Craw","offer_id":67687215825064,"sku":"HC5XD-351","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Delta Red","offer_id":67687215857832,"sku":"HC5XD-450","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chartreuse","offer_id":67687215890600,"sku":"HC5XD-535","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sexy Shad","offer_id":67687215923368,"sku":"HC5XD-538","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Powder Blue Back Chartreuse","offer_id":67687215956136,"sku":"HC5XD-561","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Belly Craw","offer_id":67687215988904,"sku":"HC5XD-562","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Perch","offer_id":67687216021672,"sku":"HC5XD-650","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Natural Bream","offer_id":67687216054440,"sku":"HC5XD-663","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":67687216087208,"sku":"HC5XD-680","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/sk_5xd_chart_power_blue_561.png?v=1792274112"},{"product_id":"strike-king-6xd-crankbait","title":"Strike King 6XD Crankbait","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Strike King 6XD Crankbait is one of the most trusted deep-diving crankbaits in bass fishing, built to reach offshore structure and trigger aggressive reaction strikes from bass holding in deeper water. Designed with a large diving bill and aerodynamic body, the 6XD quickly reaches productive depths while maintaining a hard-wobbling action that attracts fish from a distance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe 6XD excels around ledges, points, creek channels, humps, rock piles, and other offshore structure where bass commonly stage and feed. Its unique design allows anglers to achieve maximum depth with less effort, helping keep the bait in the strike zone longer and increasing opportunities for strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're targeting summertime ledge fish, offshore schools, or deep structure throughout the year, the 6XD is a proven fish-catching tool that has earned a permanent place in countless tackle boxes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Deep-diving crankbait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Length: 3 inches\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Weight: 1 oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Diving Depth: 15–19 feet\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Wide wobble with aggressive hunting action\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hook Configuration: Premium treble hooks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass, spotted bass\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Conditions: Ledges, points, creek channels, humps, rock piles, offshore structure, and deep-water bass patterns\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Bone Craw","offer_id":67687216742568,"sku":"HC6XD-351","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Smokey Chrome Blue","offer_id":67687216775336,"sku":"HC6XD-401","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Delta Red","offer_id":67687216808104,"sku":"HC6XD-450","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Blue Black Splatterback","offer_id":67687216840872,"sku":"HC6XD-476","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Black Back","offer_id":67687216873640,"sku":"HC6XD-535","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Powder Blue","offer_id":67687216906408,"sku":"HC6XD-561","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Perch","offer_id":67687216939176,"sku":"HC6XD-650","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Natural Bream","offer_id":67687216971944,"sku":"HC6XD-663","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":67687217004712,"sku":"HC6XD-680","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/sk_6xd_bone_351.png?v=1792274111"},{"product_id":"kvd-square-bill-1-0","title":"KVD Square Bill 1.0","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Strike King KVD Squarebill 1.0 Crankbait is a compact shallow-water crankbait designed to deliver maximum action in tight, pressured environments where bass are holding shallow and feeding aggressively. Designed with input from legendary angler Kevin VanDam, this bait features a square bill that allows it to deflect off cover and produce a wandering, hunting action that triggers reaction strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDespite its small size, the KVD 1.0 produces a tight wobble combined with an erratic side-to-side movement that imitates baitfish and crawfish in shallow water. Its silent design helps it excel in heavily pressured fisheries where subtle presentations outperform louder baits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a go-to crankbait when fish are tight to cover, feeding shallow, or when downsizing is the key to getting more bites.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Squarebill crankbait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Length: 2 inches\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Weight: 1\/4 oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Diving Depth: 2–4 ft\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Tight wobble with erratic hunting movement\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Sound: Silent (no internal rattles)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hook Configuration: Premium treble hooks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass, spotted bass\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Conditions: Shallow cover, wood, rock, docks, grass edges, riprap, and tight shoreline structure\u003c\/span\u003e\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Brown Craw","offer_id":67687217266856,"sku":"HCKVDS1.0-447","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Delta Red","offer_id":67687217299624,"sku":"HCKVDS1.0-450","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Bully","offer_id":67687217332392,"sku":"HCKVDS1.0-467","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Phantom Watermelon Red Craw","offer_id":67687217365160,"sku":"HCKVDS1.0-468","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Bluegill","offer_id":67687217397928,"sku":"HCKVDS1.0-622","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Perch","offer_id":67687217430696,"sku":"HCKVDS1.0-650","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Natural Bream","offer_id":67687217463464,"sku":"HCKVDS1.0-663","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":67687217496232,"sku":"HCKVDS1.0-680","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/sk_kvd_squarebill_15_bone_craw_351_f3c5bf6a-1f45-4031-84d6-29dbaf8fa45f.png?v=1792274111"},{"product_id":"kvd-square-bill-1-5-crankbait","title":"KVD Square Bill 1.5 Crankbait","description":"\u003cp data-start=\"23\" data-end=\"387\"\u003eThe Strike King KVD Squarebill 1.5 Crankbait is one of the most trusted and productive shallow-water crankbaits in bass fishing. Designed with input from legendary angler Kevin VanDam, this bait features a unique square bill and hunting action that allows it to deflect off cover, trigger reaction strikes, and consistently produce fish in a variety of conditions.\u003c\/p\u003e\n\u003cp data-start=\"389\" data-end=\"717\"\u003eThe KVD 1.5 perfectly imitates baitfish and crawfish while maintaining a tight, aggressive wobble that attracts bass from a distance. Its square bill design helps the lure bounce off wood, rock, docks, and other cover without constantly snagging, making it an ideal choice for fishing shallow structure where bass commonly feed.\u003c\/p\u003e\n\u003cp data-start=\"719\" data-end=\"915\"\u003eWhether you're targeting largemouth around laydowns, grass edges, riprap, or docks, the KVD Squarebill 1.5 is built to create the deflections and erratic movements that turn followers into biters.\u003c\/p\u003e\n\u003ch1 data-start=\"922\" data-end=\"938\"\u003eSpecifications\u003c\/h1\u003e\n\u003cp data-start=\"940\" data-end=\"1387\"\u003e• Type: Squarebill crankbait\u003cbr data-start=\"968\" data-end=\"971\"\u003e• Length: 2.25 inches\u003cbr data-start=\"992\" data-end=\"995\"\u003e• Weight: 3\/8 oz\u003cbr data-start=\"1011\" data-end=\"1014\"\u003e• Diving Depth: 3–6 feet\u003cbr data-start=\"1038\" data-end=\"1041\"\u003e• Action: Hunting wobble with cover-deflecting action\u003cbr data-start=\"1094\" data-end=\"1097\"\u003e• Bill Design: Square bill for enhanced deflection\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e• Hook Configuration: Premium treble hooks\u003cbr data-start=\"1192\" data-end=\"1195\"\u003e• Water Type: Freshwater\u003cbr data-start=\"1219\" data-end=\"1222\"\u003e• Target Species: Largemouth bass, smallmouth bass, spotted bass\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e• Ideal Conditions: Shallow cover, wood, rock, docks, grass edges, riprap, and shoreline structure\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Bone Craw","offer_id":67687217660072,"sku":"HCKVDS1.5-351","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Delta Red","offer_id":67687217692840,"sku":"HCKVDS1.5-450","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Sugar Daddy","offer_id":67687217725608,"sku":"HCKVDS1.5-462","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Phantom Perch","offer_id":67687217758376,"sku":"HCKVDS1.5-464","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Bully","offer_id":67687217791144,"sku":"HCKVDS1.5-467","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Phantom Watermelon Red Craw","offer_id":67687217823912,"sku":"HCKVDS1.5-468","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger","offer_id":67687217856680,"sku":"HCKVDS1.5-513","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Bluegill","offer_id":67687217889448,"sku":"HCKVDS1.5-622","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Perch","offer_id":67687217922216,"sku":"HCKVDS1.5-650","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Natural Bream","offer_id":67687217954984,"sku":"HCKVDS1.5-663","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":67687217987752,"sku":"HCKVDS1.5-680","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/sk_kvd_squarebill_15_phantom_watermelon_craw_468.png?v=1792274111"},{"product_id":"strike-king-3xd-crankbait","title":"Strike King 3XD Crankbait","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Strike King 3XD Crankbait is a compact deep-diving crankbait designed to reach productive depths quickly while maintaining the hard-thumping action that triggers reaction strikes from bass. Featuring Strike King's signature curved bill design, the 3XD dives deeper and faster than many crankbaits of similar size, making it an ideal choice when fish are holding just off the bank, on points, channel swings, rock piles, and mid-depth offshore structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDespite its compact profile, the 3XD delivers aggressive wobble, realistic finishes, and free-floating rattle chambers that emit varying sound frequencies to attract fish from a distance. Its smaller body profile makes it especially effective when bass are feeding on smaller baitfish but still holding in deeper water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're targeting largemouth, smallmouth, or spotted bass, the 3XD is a proven producer for covering water and locating fish relating to structure in the 10-12 foot range.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Deep-diving crankbait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Length: 2 inches\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Weight: 7\/16 oz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Diving Depth: 10–12 feet\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Wide wobble with aggressive hunting action\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Sound: Free-floating rattle chambers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Hook Configuration: Ultra-sharp treble hooks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass, spotted bass\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Conditions: Points, channel swings, rock piles, ledges, offshore structure, and mid-depth bass patterns\u003c\/span\u003e\u003c\/p\u003e","brand":"Tom's Bait and Tackle","offers":[{"title":"Bone Craw","offer_id":67687218282664,"sku":"HC3XD-351","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Delta Red","offer_id":67687218315432,"sku":"HC3XD-450","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Phantom Watermelon Red Craw","offer_id":67687218348200,"sku":"HC3XD-468","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger","offer_id":67687218380968,"sku":"HC3XD-513","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chartreuse","offer_id":67687218413736,"sku":"HC3XD-535","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sexy Shad","offer_id":67687218446504,"sku":"HC3XD-538","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Powder Blue Back Chartreuse","offer_id":67687218479272,"sku":"HC3XD-561","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Belly Craw","offer_id":67687218512040,"sku":"HC3XD-562","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Perch","offer_id":67687218544808,"sku":"HC3XD-650","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":67687218577576,"sku":"HC3XD-680","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Wicked Fire Tiger","offer_id":67687218610344,"sku":"HC3XD-707","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Fire Craw","offer_id":67687218643112,"sku":"HC3XD-900","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/sk_3xd_bone_craw_351.png?v=1792274111"},{"product_id":"bulldozer-sw","title":"BullDozer SW","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eBulldozer SW\u003c\/strong\u003e earns its name from a unique lip design and aggressive fish triggering action that combine with its 5¾-inch baitfish profile to create one of the most effective shallow-diving saltwater lures available. Running in the productive 4 to 6 foot depth range, the Bulldozer SW is equally effective for casting and trolling, making it a versatile choice for targeting a wide range of coastal and offshore predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIts tight wobble and unpredictable kick out action closely imitate a fleeing or wounded baitfish, creating a presentation that predators find difficult to ignore. Whether worked along grass flats, oyster bars, channel edges, jetties, reefs, or open water bait schools, the Bulldozer SW consistently produces aggressive reaction strikes. At the heart of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which activates the moment the lure enters the water and emits the actual biological sounds of baitfish commonly preyed upon by saltwater gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe combination of lifelike swimming action, realistic sound, and proven fish-catching performance creates a powerful multi sensory presentation capable of attracting fish from greater distances than traditional lures. Built with rugged 2 mm wire through construction, the Bulldozer SW is engineered to withstand the abuse of hard-fighting species such as redfish, snook, striped bass, bluefish, kingfish, tarpon, and other saltwater predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Fish the Bulldozer SW around structure-rich areas where baitfish naturally congregate. Allow the lure to occasionally contact rocks, shell beds, jetties, or submerged structure, then pause briefly to let it recover and change direction. The combination of deflection, EBS™ baitfish sounds, and the lure’s kick-out action often triggers violent reaction strikes from following predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: Arial, sans-serif; font-size: 12pt;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.5 mph up to 4.5 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.31oz. \/ 65.51g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5.7\" \/ 14.48cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC PS 3\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"137\" height=\"150\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Black Back Chrome Shad","offer_id":67719215677608,"sku":"LURE-848927079057","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":67719215710376,"sku":"LURE-848927079071","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Natural Croaker","offer_id":67719215743144,"sku":"LURE-848927079088","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Green Mackerel","offer_id":67719215775912,"sku":"LURE-848927079101","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Mackerel","offer_id":67719215808680,"sku":"LURE-848927079118","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":67719215841448,"sku":"LURE-848927079187","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Sardine","offer_id":67719215874216,"sku":"LURE-848927079194","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Fin Tuna","offer_id":67719215906984,"sku":"LURE-848927079231","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Dorado","offer_id":67719215939752,"sku":"LURE-848927079262","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Wahoo","offer_id":67719215972520,"sku":"LURE-848927079293","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Ballyhoo","offer_id":67719216005288,"sku":"LURE-848927079309","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Red White and True","offer_id":67719216038056,"sku":"LURE-848927079972","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/7905profile.png?v=1792711738"},{"product_id":"death-rattle-lipless-crankbait","title":"Death Rattle Lipless Crankbait","description":"\u003cp\u003eThe Bruiser Baits Death Rattle Lipless Crankbait is built for loud, aggressive presentations that draw reaction strikes from even the most lethargic bass. Engineered with a distinctive rattle chamber and a tight, vibrating wobble, this bait excels in both open water and around submerged grass. Whether you’re burning it across flats, ticking it through cover, or yo-yoing it along drop-offs, the Death Rattle delivers big sound and bold flash that demand attention. It’s an excellent tool for covering water fast and triggering instinctual bites.\u003c\/p\u003e\n\u003cp\u003eThis lipless crank shines with a steady retrieve across grass lines, but it really comes alive when ripped and paused to imitate a wounded baitfish. Use a “yo-yo” style retrieve around points, channel swings, or deep grass beds, especially in cooler water months. Burn it over shallow flats to locate active fish, or slow it down in colder water to tempt less aggressive bass. The loud internal rattle makes it a go-to option in stained water or windy conditions when visibility is limited.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Gear:\u003c\/strong\u003e\u003cbr\u003eReel: \u003ca href=\"https:\/\/monsterbass.com\/collections\/fishing-reels-1\"\u003e6.4:1 to 7.3:1 gear ratio baitcasting reel\u003c\/a\u003e\u003cbr\u003eRod: 7'0\" Medium Power \u003ca href=\"http:\/\/www.monsterbass.com\/lunkerstick\"\u003eLUNKERSTICK\u003c\/a\u003e with Moderate Fast action\u003cbr\u003eLine: \u003ca href=\"https:\/\/monsterbass.com\/collections\/fishing-line\"\u003e12–17 lb fluorocarbon or 30–40 lb braid with fluoro leader\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Size:\u003c\/strong\u003e 2.5\"\u003cbr\u003e\u003cstrong\u003eProduct Weight:\u003c\/strong\u003e ½ oz.\u003c\/p\u003e","brand":"MONSTERBASS","offers":[{"title":"Wild Shiner","offer_id":67719246512296,"sku":"BBL-WS","price":8.99,"currency_code":"USD","in_stock":false},{"title":"Spooky Shad","offer_id":67719246545064,"sku":"BBL-SS","price":8.99,"currency_code":"USD","in_stock":false},{"title":"Magic Shad","offer_id":67719246577832,"sku":"BBL-MS","price":10.99,"currency_code":"USD","in_stock":false},{"title":"Chrome Shad","offer_id":67719246610600,"sku":"BBL-CS","price":8.99,"currency_code":"USD","in_stock":false},{"title":"Blue Shiner","offer_id":67719246643368,"sku":"BBL-BS","price":8.99,"currency_code":"USD","in_stock":false},{"title":"Gold Black","offer_id":67719246676136,"sku":"BBL-GB","price":9.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/bruiser-baits-baits-wild-shiner-death-rattle-1131883211.png?v=1792712391"},{"product_id":"big-shot","title":"Big Shot","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eBig Shot\u003c\/strong\u003e was engineered for one purpose attracting the biggest predators that roam the world’s offshore waters. Designed to excel at high trolling speeds, the Big Shot is a proven performer for wahoo, tuna, dorado, yellowtail, king mackerel, and a wide variety of pelagic gamefish that demand speed, durability, and consistent action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the heart of the Big Shot is an ultra tight swimming action that remains true and stable whether it is run in the prop wash, behind planers, off outriggers, or on a downrigger. This precise action closely imitates a fleeing baitfish and remains effective even at the higher trolling speeds often required when targeting offshore predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eWhat truly separates the Big Shot from traditional offshore trolling lures is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. The lure emits the actual biological sounds of offshore forage species such as bonito, mackerel, and other baitfish, creating a powerful multi sensory presentation that helps predators locate the lure from greater distances. The combination of realistic sound, tight action, and premium construction makes the Big Shot a deadly offshore fish catching machine. Built to withstand the punishment of bluewater fishing, the Big Shot features rugged wire through construction and heavy duty components designed for the toughest offshore conditions and the strongest gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Big Shot excels at higher trolling speeds where wahoo, tuna, and other pelagic predators actively hunt. Run the lure in different positions throughout the spread to determine where fish are concentrating. When bait is scattered, the combination of EBS™ baitfish sounds and the Big Shot’s tight action can help draw predators into the spread from significant distances.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 20'-25'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 8 mph up to 16 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 10.35oz. 293.49g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 8.27\" \/ 21.01cm\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 4X Strong, MUSTAD 9\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"113\" height=\"124\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Yellow Fin Tuna","offer_id":67719292616872,"sku":"LURE-848927098232","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Blue Mackerel","offer_id":67719292649640,"sku":"LURE-848927098119","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Mullet","offer_id":67719292682408,"sku":"LURE-848927098126","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Red Black","offer_id":67719292715176,"sku":"LURE-848927098249","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Dorado","offer_id":67719292747944,"sku":"LURE-848927098263","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Wahoo","offer_id":67719292780712,"sku":"LURE-848927098294","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Ballyhoo","offer_id":67719292813480,"sku":"LURE-848927098300","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Purple Orange","offer_id":67719292846248,"sku":"LURE-848927098348","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Purple Black","offer_id":67719292879016,"sku":"LURE-848927098393","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/9823profile.png?v=1792713145"},{"product_id":"ice-strong-outdoors-killer-fish-rattling-shallow-diver-uv","title":"Ice Strong Outdoors - Killer Fish - Rattling Shallow Diver UV","description":"\u003ch3 style=\"text-align: center;\"\u003eIntroducing the \u003cstrong\u003eKiller Fish Rattling Shallow Diver\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cvideo autoplay=\"autoplay\" muted=\"\" loop=\"loop\" playsinline=\"\" style=\"width: 100%; max-width: 600px; border-radius: 8px; margin: 15px 0;\"\u003e\n  \u003csource src=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/45fbd80c04d54ac48a324f973c230962.mp4\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eVideo Credit Mike Meekhof\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\" class=\"\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/Our_Own_Mold_-_Killer_Fish_Under_1MB.jpg?v=1789176568\" alt=\"\" width=\"229\" height=\"229\"\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\"\u003e\u003cbr\u003eWhen you demand performance, \u003cstrong\u003edon't settle for knockoffs\u003c\/strong\u003e. The \u003cstrong\u003eKiller Fish Rattling Shallow Diver\u003c\/strong\u003e is built from \u003cstrong\u003eour exclusive thick-body mold\u003c\/strong\u003e, giving you unmatched durability and a superior profile that fish can’t resist.  Delivering an erratic darting action with superior rattling sounds, triggering aggressive strikes, is perfect for your trolling of casting application.  Need a deeper bait, check out the \u003ca href=\"https:\/\/fishicestrong.com\/products\/killer-fish-rattling-deep-diver-uv\"\u003eKiller Fish Deep Diver\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"\"\u003e\u003ca href=\"https:\/\/fishicestrong.com\/products\/customkillerfishshallowdiver\"\u003eCheck out our limited edition Custom Killer Fish Shallow Divers here!\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eLoaded with features serious anglers expect:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"\"\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003e2.75\" body\u003c\/strong\u003e | \u003cstrong\u003e2\/5 oz weight\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\"\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eClear UV coating\u003c\/strong\u003e enhances visibility in all conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\"\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eFat back design\u003c\/strong\u003e and \u003cstrong\u003ediamond scale pattern\u003c\/strong\u003e create an ultra-realistic look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\"\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eExtra loud internal rattles\u003c\/strong\u003e to drive fish into striking mode\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\"\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eRed target front hook\u003c\/strong\u003e to trigger instinctive attacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Mustad KVD Elite Triple Grip Hooks\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e2x Short #4!\u003c\/strong\u003e– Proven sharpness and holding power for rock-solid hookups.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"\"\u003e\n\u003cp class=\"\"\u003eAvailable in \u003cstrong\u003estunning UV colors\u003c\/strong\u003e, plus \u003cstrong\u003eclear\u003c\/strong\u003e and \u003cstrong\u003echrome\u003c\/strong\u003e blanks!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eTrolling Depth:\u003c\/strong\u003e 2–10 feet — perfect for targeting \u003cstrong\u003esalmon, walleye, and trout\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"\"\u003eWhether you're running a spread for big lake kings or chasing walleye along rocky breaks, the \u003cstrong\u003eKiller Fish Shallow Diver\u003c\/strong\u003e brings \u003cstrong\u003eserious fish-catching power\u003c\/strong\u003e to your lineup.  \u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eBuilt tough. Tuned right. Designed to dominate.\u003cbr\u003eDesigned in Michigan.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/482068130_2335540766831011_1347724704885491717_n_c5ec54eb-582b-4394-8b89-e4185373024e.jpg?v=1742908562\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003ca href=\"https:\/\/youtube.com\/shorts\/et6ppQE_D2g?feature=share\" style=\"color: rgb(255, 42, 0);\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eCheck out this video of the Killer Fish In action!\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/youtube.com\/shorts\/2XlDXdT-kEo?feature=share\" style=\"color: rgb(255, 42, 0);\" rel=\"noopener\" target=\"_blank\"\u003eVideo 2 of the Killer Fish in Action!\u003c\/a\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/youtube.com\/shorts\/sotqSs_C9-I?feature=share\" style=\"color: rgb(255, 42, 0);\" rel=\"noopener\" target=\"_blank\"\u003eVideo 3 of the Killer Fish in Action!\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/SD_Color_Card_Updated1.jpg?v=1770520820\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/SD_Color_Card_Updated1_b5b03df6-1cbf-4cc8-8231-ba0b3ecd52fb.jpg?v=1770520842\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/KF_Page_2.jpg?v=1772414566\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/KF_Page_2_64174ec1-9527-4066-8211-3768fc61794a.jpg?v=1772414606\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePairs well with our \u003ca href=\"https:\/\/fishicestrong.com\/collections\/swivels\/products\/premium-ball-bearing-swivels\"\u003eSize #1 Premium Ball Bearing Swivels\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e \u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eNeed something deeper?  Check out our \u003ca href=\"https:\/\/fishicestrong.com\/collections\/walleye\/products\/custom-deep-divers\"\u003ecustom deep divers\u003c\/a\u003e!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e  \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.p65warnings.ca.gov\/\" target=\"_blank\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2407\/4283\/files\/P65_Warning_480x480.jpg?v=1616981285\" width=\"137\" height=\"37\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Ice Strong Outdoors","offers":[{"title":"Antifreeze Clown UV - KS25","offer_id":67719300677800,"sku":"KS25","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Banana Bread UV - KS27","offer_id":67719300710568,"sku":"KS27","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Blank Chrome - KSCH","offer_id":67719300743336,"sku":"KSCH","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Blank Clear - KSCL","offer_id":67719300776104,"sku":"KSCL","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Blue Chrome Tiger UV - KS29","offer_id":67719300808872,"sku":"KS29","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Bozo UV - KS19","offer_id":67719300841640,"sku":"KS19","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Glow Splatter UV - KS03","offer_id":67719300874408,"sku":"KS03","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Hulk UV - KS36","offer_id":67719300907176,"sku":"KS36","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Lucky Charms UV - KS24","offer_id":67719300939944,"sku":"KS24","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Magic Zebra UV - KS37","offer_id":67719300972712,"sku":"KS37","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Wonderbread UV -KS11","offer_id":67719301005480,"sku":"KS11","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Veg UV - KS38","offer_id":67719301038248,"sku":"KS38","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Confetti UV - KS42","offer_id":67719301071016,"sku":"KS42","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Crazy Town UV - KS06","offer_id":67719301103784,"sku":"KS06","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dirty Bread UV - KS28","offer_id":67719301136552,"sku":"KS28","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Electric Trout UV - KS43","offer_id":67719301169320,"sku":"KS43","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger UV - KS41","offer_id":67719301202088,"sku":"KS41","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Five Alarm UV - KS18","offer_id":67719301234856,"sku":"KS18","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Glow Chrome Lucky Charms UV - KS33","offer_id":67719301267624,"sku":"KS33","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Glow Wonderbread UV - KS12","offer_id":67719301300392,"sku":"KS12","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Glow Zombie UV - KS17","offer_id":67719301333160,"sku":"KS17","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Gold Fire Tail UV - KS23","offer_id":67719301365928,"sku":"KS23","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Gold Lemonade UV - KS39","offer_id":67719301398696,"sku":"KS39","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Gold Menace UV - KS66","offer_id":67719301431464,"sku":"sku-45315241443500","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Goldilocks UV - KS20","offer_id":67719301464232,"sku":"KS20","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Green Glow Splatter UV - KS01","offer_id":67719301497000,"sku":"KS01","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Half Red Squiggles UV - KS35","offer_id":67719301529768,"sku":"KS35","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Hot Pink Squiggles UV - KS58","offer_id":67719301562536,"sku":"sku-45315241476268","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Hulk UV - KS15","offer_id":67719301595304,"sku":"KS15","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Jawbreaker UV - KS10","offer_id":67719301628072,"sku":"KS10","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Juicy Fruit UV - KS14","offer_id":67719301660840,"sku":"KS14","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Lady Tiger UV - KS30","offer_id":67719301693608,"sku":"KS30","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Little Secret UV - KS56","offer_id":67719301726376,"sku":"sku-45315241509036","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Magic Zebra UV - KS05","offer_id":67719301759144,"sku":"KS05","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Mixed Veggie UV - KS07","offer_id":67719301791912,"sku":"KS07","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Muffin UV - KS04","offer_id":67719301824680,"sku":"KS04","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Nascar UV - KS32","offer_id":67719301857448,"sku":"KS32","price":11.99,"currency_code":"USD","in_stock":true},{"title":"OG Gold\/Orange UV - KS26","offer_id":67719301890216,"sku":"KS26","price":11.99,"currency_code":"USD","in_stock":true},{"title":"One Love UV - KS31","offer_id":67719301922984,"sku":"KS31","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Orange Glow Splatter UV - KS02","offer_id":67719301955752,"sku":"KS02","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade UV - KS08","offer_id":67719301988520,"sku":"KS08","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Purple Party UV - KS40","offer_id":67719302021288,"sku":"KS40","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Purple Passion UV - KS09","offer_id":67719302054056,"sku":"KS09","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Red Headed Wonderbread UV - KS13","offer_id":67719302086824,"sku":"KS13","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Red Skittles UV - KS57","offer_id":67719302119592,"sku":"sku-45315241541804","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Red Squiggles UV - KS22","offer_id":67719302152360,"sku":"KS22","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Sunburst UV - KS55","offer_id":67719302185128,"sku":"KS55","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Twisted Tea UV - KS16","offer_id":67719302217896,"sku":"KS16","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Tiger UV - KS21","offer_id":67719302250664,"sku":"KS21","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Ultra Glow Red Squiggles UV GLOWS RED - KS65","offer_id":67719302283432,"sku":"sku-45315241574572","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Wolverine UV - KS34","offer_id":67719302316200,"sku":"KS34","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/KS66-Gold_Menace_UV.png?v=1792713242"},{"product_id":"primetyme-sq-2-0","title":"Primetyme SQ 2.0","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003ePRIMETYME SQUARE 2.0\u003c\/strong\u003e combines the aggressive action of a mid range erratic running baitfish with Livingston’s proven EBS Baitfish Sound Technology™. 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The deadly combination of hunting action, vibration, rapid deflection, and lifelike sound makes the PRIMETYME SQUARE 2.0 a highly effective crankbait for targeting pressured bass and other predator fish in a wide variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003ehe PRIMETYME SQUARE 2.0 is most effective when it constantly makes contact with cover. Target shallow wood, rock, grass lines, and transition areas, allowing the bait to deflect and break into its erratic hunting action naturally. Vary your retrieve speed throughout the cast and occasionally pause the lure after deflection to trigger reaction strikes from fish following the bait\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'-6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .56oz \/ 15.85g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.6\" \/ 6.60\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"123\" height=\"135\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Splatter Shad","offer_id":67719330300072,"sku":"LURE-848927037125","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":67719330332840,"sku":"LURE-848927037033","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":67719330365608,"sku":"LURE-848927037064","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":67719330398376,"sku":"LURE-848927037132","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":67719330431144,"sku":"LURE-848927037156","price":14.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":67719330463912,"sku":"LURE-848927037194","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":67719330496680,"sku":"LURE-848927037231","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pure Bone Shad","offer_id":67719330529448,"sku":"LURE-848927037248","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":67719330562216,"sku":"LURE-848927037330","price":14.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":67719330594984,"sku":"LURE-848927037354","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":67719330627752,"sku":"LURE-848927037378","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":67719330660520,"sku":"LURE-848927037439","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":67719330693288,"sku":"LURE-848927037446","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":67719330726056,"sku":"LURE-848927037491","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":67719330758824,"sku":"LURE-848927037507","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":67719330791592,"sku":"LURE-848927037514","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":67719330824360,"sku":"LURE-848927037576","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade","offer_id":67719330857128,"sku":"LURE-848927037651","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":67719330889896,"sku":"LURE-848927037699","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/3712profileHooks.png?v=1792713790"},{"product_id":"howeller-dmc-sq","title":"Howeller DMC SQ","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHOWELLER DMC SQ\u003c\/strong\u003e features the championship winning design of the original Howeller DMC, now equipped with a thin circuit board square bill engineered to create highly erratic action at shallow to mid range depths of 3 to 5 feet. Designed to aggressively deflect off cover while maintaining a fast-reacting wobble, the DMC SQ excels around wood, rock, docks, grass edges, and other high percentage strike zones where predator fish ambush prey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s proven EBS Baitfish Sound Technology™, the HOWELLER DMC SQ emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of erratic action, rapid deflection, vibration, and lifelike sound creates a highly effective shallow running crankbait capable of triggering aggressive reaction strikes from bass and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe HOWELLER DMC SQ performs best when deflected off shallow cover such as stumps, rock, dock posts, grass lines, and laydowns. Use a stop and go retrieve or vary your retrieve speed to create unpredictable directional changes that trigger reaction strikes. The thin circuit board square bill allows the lure to hunt aggressively while the EBS Baitfish Sound Technology™ continues calling fish in, even during pauses or slow retrieves.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 5'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .57oz. \/ 16.15g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.48\" \/ 6.30cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Daiichi, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"135\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Spring Craw","offer_id":67719331020968,"sku":"LURE-848927084501","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":67719331053736,"sku":"LURE-848927084433","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":67719331086504,"sku":"LURE-848927084037","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":67719331119272,"sku":"LURE-848927084112","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":67719331152040,"sku":"LURE-848927084129","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":67719331184808,"sku":"LURE-848927084334","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":67719331217576,"sku":"LURE-848927084358","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":67719331250344,"sku":"LURE-848927084372","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/10343GuntersvilleCraw.png?v=1792713792"},{"product_id":"defender-squarebill","title":"Defender Squarebill","description":"\u003cp\u003e\u003cstrong\u003eALL NEW COLORS:  \u003c\/strong\u003eThe new Bruiser Baits Defender is a tournament tested squarebill crank bait that was designed to exhibit unique “hunting” action that will constantly wander with erratic movement while still running true. It deflects perfectly off cover to entice strikes and should be fished around the places that big bass love to hide... docks, rocks, wood and submerged structure.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: 7\/16 oz.\u003c\/li\u003e\n\u003cli\u003eLength: 2.25\"\u003c\/li\u003e\n\u003cli\u003eDives: 2-4'\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MONSTERBASS","offers":[{"title":"Black Chrome Shiner","offer_id":67719331381416,"sku":"BB-DEF-BCC","price":8.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Black Back","offer_id":67719331414184,"sku":"BB-DEF-CBB","price":8.99,"currency_code":"USD","in_stock":false},{"title":"Sexy Shad","offer_id":67719331446952,"sku":"BB-DEF-SS","price":8.99,"currency_code":"USD","in_stock":false},{"title":"Firetiger","offer_id":67719331479720,"sku":"BB-DEF-FT","price":8.99,"currency_code":"USD","in_stock":false},{"title":"Craw","offer_id":67719331512488,"sku":"BB-DEF-CR","price":8.99,"currency_code":"USD","in_stock":false},{"title":"Ghost Shad","offer_id":67719331545256,"sku":"BB-DEF-GS","price":8.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/bruiser-baits-squarebill-black-chrome-shiner-defender-squarebill-33597927391397.png?v=1792713795"},{"product_id":"hunter-1-5-squarebill","title":"Hunter 1.5 Squarebill","description":"\u003cp data-start=\"43\" data-end=\"439\"\u003eGet ready to dominate the water with the Hunter 1.5 SDR Squarebill Crankbait – a tournament proven crank bait designed to handle the toughest conditions. 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Whether you're grinding it through rocks, stumps, or laydowns, this squarebill is built to deliver results.\u003c\/p\u003e\n\u003cp\u003eSPECS\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLength: 2.25\"\u003c\/li\u003e\n\u003cli\u003eWeight: 3\/8 oz\u003c\/li\u003e\n\u003cli\u003eDepth: 2-5 ft\u003c\/li\u003e\n\u003cli\u003eSound: Single Deep Rattle - SDR\u003c\/li\u003e\n\u003cli\u003eConstruction: Ultrasonic Weld\u003c\/li\u003e\n\u003cli\u003eTreble Hooks: Mustad Triple Grip\u003c\/li\u003e\n\u003cli\u003eSplit Rings: Hardened Black Nickel\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"GRANDEBASS","offers":[{"title":"Bluegill Rage","offer_id":67719331578024,"sku":"H15SDR904","price":9.99,"currency_code":"USD","in_stock":false},{"title":"Blue Chartreuse","offer_id":67719331610792,"sku":"H15SDR901","price":9.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Black Back","offer_id":67719331643560,"sku":"H15SDR911","price":9.99,"currency_code":"USD","in_stock":false},{"title":"Citrus Shad","offer_id":67719331676328,"sku":"H15SDR902","price":9.99,"currency_code":"USD","in_stock":false},{"title":"Craw Blaze","offer_id":67719331709096,"sku":"H15SDR907","price":9.99,"currency_code":"USD","in_stock":false},{"title":"Ghost Gizzard","offer_id":67719331741864,"sku":"H15SDR912","price":9.99,"currency_code":"USD","in_stock":false},{"title":"Gill Burst","offer_id":67719331774632,"sku":"H15SDR906","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Kajun Koolaid","offer_id":67719331807400,"sku":"H15SDR909","price":9.99,"currency_code":"USD","in_stock":false},{"title":"Pumkpin Pie","offer_id":67719331840168,"sku":"H15SDR910","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Shad","offer_id":67719331872936,"sku":"H15SDR903","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Wild Threadfin","offer_id":67719331905704,"sku":"H15SDR905","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Amp'd Bone","offer_id":67719331938472,"sku":"H15SDR908","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/SEXYSHADcopy.jpg?v=1792713799"},{"product_id":"tennessee-shad","title":"Tennessee Shad","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGolden Shads 1.5 Squarebill Crankbaits – Built to Dominate, Designed to Entice*\u003c\/p\u003e\n\u003cp\u003eForged for anglers who demand results, the Golden Shads crankbait is your ultimate weapon for crushing bass in shallow waters. This 1.5 squarebill crankbait delivers erratic deflections and a bold presence, triggering aggressive strikes when other lures fall short.  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e-Green Back Shad:A natural shad profile with a sleek green back that blends into shimmering gold and silver scales—perfect for mimicking the real thing in clear and stained waters.  \u003c\/p\u003e\n\u003cp\u003e- Purple Back Shad: A bold twist on a proven classic, featuring a deep purple back that shifts into an eye-catching gold sheen—a game-changer when fish need something different.  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith a high-floating, durable body and a tight wobble, the Golden Shads crankbait dares big bass to attack. Whether bouncing off rocks, timber, or ripping through cover, this bait delivers unmatched strike-inducing action.  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTie it on. Throw it in. Hold it tight!\u003c\/p\u003e","brand":"Three Brothers Fishing Co.","offers":[{"title":"Green Back Dhad","offer_id":67719331971240,"sku":"sku-54343095386185","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Purple Back Shad","offer_id":67719332004008,"sku":"sku-54343095418953","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/rn-image_picker_lib_temp_1ae68bc6-52f2-4d85-b92a-ee1306432930.png?v=1792713801"},{"product_id":"red-eye-shad","title":"Red Eye Shad","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRed Eye Shad 1.5 Squarebill Crankbait\u003c\/p\u003e\n\u003cp\u003eUnleash the ultimate predator with the Red Eye Shad 1.5 Squarebill Crankbait, designed for anglers seeking unmatched performance and lifelike action. This meticulously crafted crankbait features a durable squarebill lip that excels in deflecting off cover, mimicking the erratic movement of fleeing baitfish to trigger aggressive strikes.  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIts vibrant, red-hued design and natural shad pattern combine to create irresistible visual appeal, while the precision-weighted body ensures optimal buoyancy and casting distance. Perfect for targeting bass in shallow water or navigating through wood, rock, and other structure-heavy areas, the Red Eye Shad is your go-to lure for consistent success.  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEquipped with razor-sharp hooks and engineered for maximum durability, the Red Eye Shad is built to handle the toughest fights. Elevate your fishing game with a lure that not only performs but stands out—turn every cast into a catch with the Red Eye Shad 1.5 Squarebill Crankbait.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Three Brothers Fishing Co.","offers":[{"title":"Default Title","offer_id":67719332036776,"sku":"sku-54309336842313","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/rn-image_picker_lib_temp_6a486931-8886-40a9-a50e-9576bb4d9de0.png?v=1792713805"},{"product_id":"olive-shad","title":"Olive Shad","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDesigned for anglers who demand performance and realism, the Olive Shad delivers unmatched versatility in shallow-water fishing. 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Designed to target musky, northern pike, striped bass, walleye, and trophy bass, the Head Hunter delivers the slow swimming appeal of a swimbait, the hard vibrating hunting action of a shallow running crankbait, and a unique kick out and darting action while trolling that closely mimics the movement and behavior of distressed baitfish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eIts innovative double-jointed design creates an incredibly natural swimming motion and subtle slow sinking profile that allows anglers to effectively cover a variety of depths and presentations. Whether slow rolled like a swimbait, burned like a shallow crankbait to depths of approximately 4 feet, or deployed on a trolling spread, the Head Hunter consistently produces strikes from aggressive predators. At the heart of the Head Hunter is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits natural baitfish sounds that help predators locate the lure from greater distances and remain engaged throughout the retrieve. Built with rugged 2 mm wire through construction, the Head Hunter is engineered to withstand the punishment of trophy class fish while delivering unmatched versatility and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: The Head Hunter excels when used as both a casting and trolling bait. While trolling, vary your speed occasionally to enhance its kick out action and trigger reaction strikes. When casting, incorporate pauses and speed changes to take advantage of its slow-sinking profile and natural swimming action. 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Featuring a massive double jointed body and a unique crankbait style lip, the Head Hunter Magnum was engineered specifically for anglers targeting trophy musky, pike, walleye, striped bass, and other apex predators feeding on larger forage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe Head Hunter Magnum combines the best characteristics of multiple lure styles into one versatile fish catching machine. It delivers the slow-swimming appeal of a swimbait, the aggressive vibration and hunting action of a shallow running crankbait, and an enticing kick out and darting action while trolling that closely imitates the movement of a distressed baitfish. Its natural swimming motion and slow-sinking profile allow anglers to effectively target predators across a variety of conditions and presentations. At the heart of the Head Hunter Magnum is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish to help predators locate the lure from greater distances. When targeting fish keyed in on larger prey, the combination of lifelike action, realistic sound, and oversized profile makes the Head Hunter Magnum an exceptional choice. Built with rugged 2 mm wire-through construction, it is designed to withstand the abuse of the largest freshwater predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: When fish are feeding on large forage, use the Head Hunter Magnum to imitate a substantial meal. Vary your retrieve speed and occasionally pause the lure to let its slow sinking action shine. While trolling, small speed changes can dramatically enhance the lure’s kick out action and often trigger aggressive reaction strikes from following fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'-12'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2mph up to 3.5mph\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 5.05oz. \/ 143.16g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 10\" \/ 25.4cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 4\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"135\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/haTHuEh3fSU?si=RLewYY4nRLJOqOtd\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Fire Perch \/ Perch Sound","offer_id":67719337279656,"sku":"LURE-848927051022","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":67719337312424,"sku":"LURE-848927051053","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":67719337345192,"sku":"LURE-848927051008","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":67719337377960,"sku":"LURE-848927051992","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":67719337410728,"sku":"LURE-848927051510","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":67719337443496,"sku":"LURE-848927051695","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":67719337476264,"sku":"LURE-848927051718","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":67719337509032,"sku":"LURE-848927051725","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":67719337541800,"sku":"LURE-848927051862","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":67719337574568,"sku":"LURE-848927051909","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":67719337607336,"sku":"LURE-848927051978","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":67719337640104,"sku":"LURE-848927051176","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":67719337672872,"sku":"LURE-848927012603","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":67719337705640,"sku":"LURE-848927012610","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/5199profileHOOKS.png?v=1792713989"},{"product_id":"pro-ripper","title":"Pro Ripper","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe original \u003cstrong\u003ePRO RIPPER\u003c\/strong\u003e redefined the category of lipless crankbaits by combining aggressive vibration, balanced action, and the undeniable draw of Livingston’s EBS Baitfish Sound Technology™. Emitting the real biological sounds of baitfish, the PRO RIPPER effectively calls fish in from three times the distance of traditional lures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned with a unique balance and body profile, the lure delivers intense vibration on the retrieve while producing an irregular, enticing fall that mimics distressed prey and triggers aggressive reaction strikes from predator fish. Rip this bait aggressively and let it fall the EBS Technology™ goes to work, creating a deadly combination of sound, vibration, flash, and erratic action fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eRandy Howell Pro Tip: Use a rip and fall retrieve around grass lines, points, rock piles, and suspended bait schools to take full advantage of the PRO RIPPER’s aggressive vibration and irregular falling action. Many strikes occur on the fall as the lure flutters unpredictably while emitting real biological baitfish sounds. Vary your retrieve speed and pause frequently to trigger reaction strikes from bass, walleye, pike, and other aggressive predator fish.\u003cspan style=\"mso-spacerun: yes;\"\u003e      \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLure Specs:\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5oz. \/ 14.17g\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.7\"\u003cspan\u003e \/ 6.86cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Mustad, #6 X2\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"142\" height=\"156\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Livingston Lures","offers":[{"title":"XXX Shad","offer_id":67719399440552,"sku":"LURE-848927001331","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":67719399473320,"sku":"LURE-848927001430","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":67719399506088,"sku":"LURE-848927001010","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":67719399538856,"sku":"LURE-848927001027","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":67719399571624,"sku":"LURE-848927001034","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Black Back Chrome Shad","offer_id":67719399604392,"sku":"LURE-848927001058","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":67719399637160,"sku":"LURE-848927001072","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Clearwater Shad","offer_id":67719399669928,"sku":"LURE-848927001140","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Real Shad","offer_id":67719399702696,"sku":"LURE-848927001256","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Chrome XXX Shad","offer_id":67719399735464,"sku":"LURE-848927001317","price":12.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":67719399768232,"sku":"LURE-848927001355","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":67719399801000,"sku":"LURE-848927001379","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":67719399833768,"sku":"LURE-848927001508","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":67719399866536,"sku":"LURE-848927001546","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Melon","offer_id":67719399899304,"sku":"LURE-848927001676","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Tiger Spots","offer_id":67719399932072,"sku":"LURE-848927001683","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Gold Shad","offer_id":67719399964840,"sku":"LURE-848927001720","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/0133profileHooks.png?v=1792714591"},{"product_id":"howeller-dmc","title":"Howeller DMC","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lvC1OHidY1I?si=TPTxXkR8HOKps4vx\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003eThe Howeller DREAM MASTER CLASSIC is the crankbait that helped Team Livingston pro, Randy Howell, win the 2014 Bassmaster Classic! Ideal for targeting medium-depth structures in the 8- to 10-foot range, the Howeller DMC boasts a compact body that produces the perfect, wide wobble. Throw in the power of EBS Technology\u003cspan class=\"s1\"\u003eTM, and you will \u003c\/span\u003ehave a championship-winning crankbait that draws fish from double the distance of regular baits.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.6oz. \/ 17.01g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.5\" \/ 6.35cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Daiichi #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"149\" width=\"136\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Livingston Lures","offers":[{"title":"Spring Craw","offer_id":67719400194216,"sku":"LURE-848927009504","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":67719400226984,"sku":"LURE-848927009443","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":67719400259752,"sku":"LURE-848927009498","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":67719400292520,"sku":"LURE-848927009696","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":67719400325288,"sku":"LURE-848927009061","price":15.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":67719400358056,"sku":"LURE-848927009191","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":67719400390824,"sku":"LURE-848927009375","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":67719400423592,"sku":"LURE-848927009207","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Money Gill","offer_id":67719400456360,"sku":"LURE-848927009368","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":67719400489128,"sku":"LURE-848927009023","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":67719400521896,"sku":"LURE-848927009115","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":67719400554664,"sku":"LURE-848927009030","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Clearwater Shad","offer_id":67719400587432,"sku":"LURE-848927009146","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":67719400620200,"sku":"LURE-848927009139","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":67719400652968,"sku":"LURE-848927009153","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":67719400685736,"sku":"LURE-848927009238","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":67719400718504,"sku":"LURE-848927009337","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":67719400751272,"sku":"LURE-848927009351","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":67719400784040,"sku":"LURE-848927009436","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":67719400816808,"sku":"LURE-848927009542","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/0950profileHooks.png?v=1792714594"},{"product_id":"head-hunter-8","title":"Head Hunter 8\"","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eHead Hunter\u003c\/span\u003e\u003c\/strong\u003e is a revolutionary double jointed predator lure that combines the fish catching characteristics of three proven lure styles into one versatile presentation. Designed to target musky, northern pike, striped bass, walleye, and trophy bass, the Head Hunter delivers the natural swimming action of a swimbait, the hard thumping vibration and hunting action of a shallow running crankbait, and the unpredictable kick out and darting action of a glide bait.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIts unique double jointed design creates an incredibly lifelike movement that can be fished effectively with a variety of retrieves. Slow roll it like a swimbait, burn it like a shallow running crankbait to depths of approximately 4 feet, or troll it to cover large expanses of water. The Head Hunter's slow sinking profile allows anglers to adapt their presentation to changing conditions and fish behavior throughout the day. At the heart of the Head Hunter is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits natural baitfish sounds that help predators locate the lure from greater distances. Built with rugged 2 mm wire through construction, the Head Hunter is designed to withstand the abuse of the largest freshwater predators while delivering unmatched versatility and fish catching performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: The Head Hunter excels when retrieve speed is varied throughout the cast. Start with a steady retrieve, then occasionally speed up, pause, or add short rod sweeps to activate its swimbait, crankbait, and glide bait characteristics. Many strikes occur immediately after a sudden change in speed or direction when predators perceive the lure as vulnerable prey\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4' 8'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.99oz. \/ 84.77g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 8\" \/ 20.32cm\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BZ 4\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"122\" height=\"133\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/haTHuEh3fSU?si=RLewYY4nRLJOqOtd\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Green Perch \/ Perch Sound","offer_id":67719400980648,"sku":"LURE-848927094050","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire Perch \/ Perch Sound","offer_id":67719401013416,"sku":"LURE-848927094029","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":67719401046184,"sku":"LURE-848927094012","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad \/ Shad Sound","offer_id":67719401078952,"sku":"LURE-848927094395","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":67719401111720,"sku":"LURE-848927094517","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Herring Sound","offer_id":67719401144488,"sku":"LURE-848927094630","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":67719401177256,"sku":"LURE-848927094692","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":67719401210024,"sku":"LURE-848927094715","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":67719401242792,"sku":"LURE-848927094722","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":67719401275560,"sku":"LURE-848927094869","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":67719401308328,"sku":"LURE-848927094890","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":67719401341096,"sku":"LURE-848927094906","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":67719401373864,"sku":"LURE-848927094951","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":67719401406632,"sku":"LURE-848927012665","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":67719401439400,"sku":"LURE-848927012696","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":67719401472168,"sku":"LURE-848927094173","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm","offer_id":67719401504936,"sku":"LURE-848927094241","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice","offer_id":67719401537704,"sku":"LURE-848927094265","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Blue Shiner","offer_id":67719401570472,"sku":"LURE-848927094289","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chaos","offer_id":67719401603240,"sku":"LURE-848927094296","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/7190profileHOOKS_84add0ff-d061-495e-ac44-dfa7d3624931.png?v=1792714596"},{"product_id":"dive-master-jr-8","title":"Dive Master Jr 8","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eDM JR 8\u003c\/strong\u003e combines the anatomical detailing and proven fish catching performance of the original DM Jr. with a larger bill engineered to reach the 8 to 10 foot depth range. Designed to dive quickly and maintain an aggressive hunting action, the DM JR 8 excels at targeting bass, walleye, and other predator fish holding on mid depth structure, ledges, rock piles, and transition areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston’s proven EBS Baitfish Sound Technology™, the DM JR 8 emits the real biological sounds of the specific baitfish represented by each lure color pattern, creating an incredibly lifelike presentation predator fish can’t resist. The combination of realistic profile, aggressive action, vibration, and authentic baitfish sound helps draw fish in from three times the distance of traditional crankbaits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eEthan Green Pro Tip: The DM JR 8 excels when making bottom contact around rock, shell beds, ledges, points, and deep transition areas. Use a steady retrieve mixed with occasional pauses and quick rod pops to trigger erratic directional changes and reaction strikes. The lure is especially effective when deflecting off cover while the EBS Baitfish Sound Technology™ continues calling fish in from long distances.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eSOUNDS:\u003c\/strong\u003e Original (Croaker in Distress)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 6' 8'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .6oz. \/ 17.01g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.3\" \/ 5.84cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Mustad, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"136\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Baby Bass","offer_id":67719401996456,"sku":"LURE-848927061014","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":67719402029224,"sku":"LURE-848927061038","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":67719402061992,"sku":"LURE-848927061069","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":67719402094760,"sku":"LURE-848927061113","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":67719402127528,"sku":"LURE-848927061120","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":67719402160296,"sku":"LURE-848927061137","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Blue Gizzard Shad","offer_id":67719402193064,"sku":"LURE-848927061182","price":12.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":67719402225832,"sku":"LURE-848927061199","price":12.99,"currency_code":"USD","in_stock":false},{"title":"XXX Shad","offer_id":67719402258600,"sku":"LURE-848927061335","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":67719402291368,"sku":"LURE-848927061373","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Guntersville Craw","offer_id":67719402324136,"sku":"LURE-848927061434","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":67719402356904,"sku":"LURE-848927061496","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":67719402389672,"sku":"LURE-848927061502","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":67719402422440,"sku":"LURE-848927061571","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":67719402455208,"sku":"LURE-848927061694","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Natural Perch","offer_id":67719402487976,"sku":"LURE-848927061861","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/6101profileHooks.png?v=1792714600"},{"product_id":"squeaky-pete","title":"Squeaky Pete","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eSqueaky Pete\u003c\/span\u003e\u003c\/strong\u003e is one of the most versatile predator lures ever designed for trophy musky, pike, striped bass, and other hard fighting game fish. Built to excel whether trolling, casting, cranking, or twitching, the Squeaky Pete delivers a powerful side to side wobble and natural hunting action that consistently triggers aggressive strikes from apex predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRepresenting a major advancement over traditional flat-sided trolling baits, the Squeaky Pete offers exceptional consistency, durability, and fish catching performance. Its precisely tuned wander and wobble create an enticing presentation that excels in both open-water trolling situations and around structure where predators frequently ambush prey. The lure’s natural movement allows it to cover water efficiently while maintaining a realistic baitfish profile that fish find difficult to ignore. Designed with serious anglers and professional guides in mind, the Squeaky Pete features heavy duty hardware, premium hooks, and a rugged lip capable of withstanding repeated contact with rocks, timber, and other cover. Whether targeting suspended fish or working productive structure, the Squeaky Pete delivers the durability, action, and reliability required by top musky and pike guides throughout the season.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: The Squeaky Pete excels when trolling structure-rich areas where fish are using breaklines, points, and submerged cover as ambush locations. Occasionally vary your trolling speed to enhance the lure’s natural wander and trigger reaction strikes. When casting, incorporate pauses and twitches to take advantage of its side-to-side wobble and hunting action.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Trolling\/Crankbait\/Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-7'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2 mph - 4 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.08oz. \/ 87.33g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 9.2\" \/ 23.37cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 3\/O X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"135\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/qirqd-OkMNk?si=I5C_C3PLJnR0Bz-h\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Fire \u0026 Ice \/ Perch Sound","offer_id":67719402684584,"sku":"LURE-848927050315","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm \/ Cisco Sound","offer_id":67719402717352,"sku":"LURE-848927050247","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":67719402750120,"sku":"LURE-848927050056","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Fire Perch \/ Perch Sound","offer_id":67719402782888,"sku":"LURE-848927050025","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":67719402815656,"sku":"LURE-848927050001","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":67719402848424,"sku":"LURE-848927050957","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":67719402881192,"sku":"LURE-848927050513","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish \/ Herring Sound","offer_id":67719402913960,"sku":"LURE-848927050537","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":67719402946728,"sku":"LURE-848927050636","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":67719402979496,"sku":"LURE-848927050698","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":67719403012264,"sku":"LURE-848927050711","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":67719403045032,"sku":"LURE-848927050728","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":67719403077800,"sku":"LURE-848927050865","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":67719403110568,"sku":"LURE-848927050889","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":67719403143336,"sku":"LURE-848927050896","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":67719403176104,"sku":"LURE-848927050902","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":67719403208872,"sku":"LURE-848927050971","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":67719403241640,"sku":"LURE-848927050995","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":67719403274408,"sku":"LURE-848927050179","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":67719403307176,"sku":"LURE-848927012597","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":67719403339944,"sku":"LURE-848927012580","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/5099profileHOOKS.png?v=1792714602"},{"product_id":"deep-impact-6","title":"Deep Impact 6","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned by California swimbait legend Jerry Rago, the \u003cstrong\u003eDEEP IMPACT 6\u003c\/strong\u003e features a realistic shad-profile body that produces a perfect hard-thumping wobbling action down to the 6 foot depth range, making it an outstanding choice for targeting walleye, bass, and other freshwater predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIts aggressive vibrating action and natural swimming movement imitate distressed forage and trigger reaction strikes around points, rock, grass edges, flats, and transition areas. Combined with Livingston Lures’ exclusive EBS Baitfish Sound Technology™, the DEEP IMPACT 6 emits real biological baitfish sounds that help attract fish from three times the distance of traditional crankbaits that rely solely on beads and rattles. The deadly combination of wobble, vibration, realistic profile, and lifelike sound makes the DEEP IMPACT 6 an extremely effective shallow-to-mid-depth crankbait in a variety of water conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eJerry Rago Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003ethe DEEP IMPACT 6 performs best when retrieved around shallow rock, grass lines, riprap, flats, and transition banks where predator fish are actively feeding. Use a steady retrieve while occasionally deflecting the bait off cover or pausing briefly to trigger reaction strikes. The hard-thumping wobble combined with EBS Baitfish Sound Technology™ is especially effective for calling walleye and bass in from long distances, particularly in stained water or windy conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 6'\u003cbr\u003e\u003cstrong\u003eAction: \u003c\/strong\u003eShallow-Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.4oz. \/ 11.34g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.36\" \/ 5.99cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong VMC BN, #6 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"106\" height=\"116\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"AYU","offer_id":67719403569320,"sku":"LURE-848927031192","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":67719403602088,"sku":"LURE-848927031017","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":67719403634856,"sku":"LURE-848927031116","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":67719403667624,"sku":"LURE-848927031130","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Clearwater Shad","offer_id":67719403700392,"sku":"LURE-848927031147","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Real Shad","offer_id":67719403733160,"sku":"LURE-848927031253","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":67719403765928,"sku":"LURE-848927031338","price":14.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":67719403798696,"sku":"LURE-848927031352","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":67719403831464,"sku":"LURE-848927031390","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Brown Craw","offer_id":67719403864232,"sku":"LURE-848927031420","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":67719403897000,"sku":"LURE-848927031505","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bluegill","offer_id":67719403929768,"sku":"LURE-848927031567","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":67719403962536,"sku":"LURE-848927031994","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":67719403995304,"sku":"LURE-848927031031","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/3119profileHooks.png?v=1792714605"},{"product_id":"monster-mike-pro-ripper","title":"Monster Mike - Pro Ripper","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe original \u003cstrong\u003ePRO RIPPER \u003c\/strong\u003eredefined the category of lipless crankbaits by combining aggressive vibration, balanced action, and the undeniable draw of Livingston’s EBS Baitfish Sound Technology™. Emitting the real biological sounds of baitfish, the PRO RIPPER effectively calls fish in from three times the distance of traditional lures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned with a unique balance and body profile, the lure delivers intense vibration on the retrieve while producing an irregular, enticing fall that mimics distressed prey and triggers aggressive reaction strikes from predator fish. Rip this bait aggressively and let it fall the EBS Technology™ goes to work, creating a deadly combination of sound, vibration, flash, and erratic action fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eRandy Howell Pro Tip: Use a rip and fall retrieve around grass lines, points, rock piles, and suspended bait schools to take full advantage of the PRO RIPPER’s aggressive vibration and irregular falling action. Many strikes occur on the fall as the lure flutters unpredictably while emitting real biological baitfish sounds. Vary your retrieve speed and pause frequently to trigger reaction strikes from bass, walleye, pike, and other aggressive predator fish.\u003cspan style=\"mso-spacerun: yes;\"\u003e      \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLure Specs:\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5 oz. \/ 14.17g\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.7\"\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Mustad, #6 X2\u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"125\" width=\"114\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Livingston Lures","offers":[{"title":"XXX Shad","offer_id":67719404191912,"sku":"LURE-848927009405","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":67719404224680,"sku":"LURE-848927009382","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":67719404257448,"sku":"LURE-848927009399","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Gold Shad","offer_id":67719404290216,"sku":"LURE-848927009511","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/0133profileHooks_24d294c5-cda3-4e89-b018-9003c06e2662.png?v=1792714606"},{"product_id":"incision-69-lipless-crankbait","title":"Incision 69 Lipless Crankbait","description":"\u003cp data-mce-fragment=\"1\" dir=\"auto\"\u003e\u003cstrong\u003eBACK IN STOCK - July 15, 2026: \u003c\/strong\u003eThe Incision is a 69 mm lipless crank bait that features a sleek aerodynamic construction made to cast farther and more accurately than traditional lipless crank baits. Ideal for fishing at all levels of the water column, it creates a powerful vibration that fish just can't resist. T\u003cspan\u003eheir tight wobble and loud rattle can draw in bass from a distance, making them easy to spot on forward-facing sonar.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" dir=\"auto\"\u003eThe Incision is available in 10 premium patterns \u0026amp; comes armed with two razor sharp Mustad triple grip short-shanked trebles, the front being our signature red treble that indicates a wounded baitfish and provides extra flash for predators to key in on.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" dir=\"auto\"\u003eWhen every cast counts, tournament anglers trust MONSTERBASS.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" dir=\"auto\"\u003eLength: 2.5”\u003cbr data-mce-fragment=\"1\"\u003eWeight: 1\/2 oz\u003c\/p\u003e","brand":"MONSTERBASS","offers":[{"title":"Blue Chrome","offer_id":67719404814504,"sku":"INCISION-7","price":8.95,"currency_code":"USD","in_stock":true},{"title":"Candy Apple Craw","offer_id":67719404847272,"sku":"INCISION-22","price":8.95,"currency_code":"USD","in_stock":true},{"title":"Crawlicious","offer_id":67719404880040,"sku":"INCISION-23","price":8.95,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue","offer_id":67719404912808,"sku":"INCISION-30","price":8.95,"currency_code":"USD","in_stock":true},{"title":"Ghost Shad","offer_id":67719404945576,"sku":"INCISION-35","price":8.95,"currency_code":"USD","in_stock":true},{"title":"Green Gill","offer_id":67719404978344,"sku":"INCISION-39","price":8.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/monsterbass-lipless-crankbait-ghost-shad-incision-lipless-crankbait-v2-0-35582286528677.png?v=1792714612"},{"product_id":"striker","title":"Striker","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eStriker\u003c\/strong\u003e is built to tangle with trophy tiger musky, northern pike, and other aggressive predators. Designed to deliver a wide, powerful side to side wobble, the Striker creates an irresistible swimming action that consistently triggers reaction strikes from apex predators. Its unique body design produces exceptional movement and water displacement, making it one of the most effective predator lures in its class.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eVersatility is one of the Striker’s greatest strengths. It can be cast around weeds, timber, rock structure, and shoreline cover, while also performing exceptionally well when trolled through open water. The lure’s responsive design allows anglers to easily customize its action. On a steady retrieve, the Striker produces a natural swimming motion, while aggressive rod twitches create an increasingly wider side to side glide that imitates a wounded baitfish attempting to escape. Built to withstand the punishment of hard fighting predators, the Striker features a rugged 2 mm line through construction for maximum strength and durability. Whether cast or trolled, the Striker delivers the action, versatility, and reliability serious predator anglers demand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Use a combination of steady retrieves and aggressive rod twitches to unlock the Striker’s full potential. The harder the twitch, the wider the lure’s side to side movement becomes. Around weed edges, points, and structure, pause briefly after a hard twitch to imitate an injured baitfish and trigger reaction strikes from following predators\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 6'\u003cbr\u003e\u003cstrong\u003eTrolling Speeds:\u003c\/strong\u003e 2.9 mph up to 3.5 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.26oz. \/ 92.42g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 6.8\" \/ 17.27cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e VMC BR X2 2\/O\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"148\" width=\"135\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/tj6xhflTdos?si=XsqzytmRgP7UfgcF\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Fire Perch \/ Perch Sound","offer_id":67719409467560,"sku":"LURE-848927075028","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":67719409500328,"sku":"LURE-848927075059","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":67719409533096,"sku":"LURE-848927075011","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":67719409565864,"sku":"LURE-848927075233","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad \/ Shad Sound","offer_id":67719409598632,"sku":"LURE-848927075318","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Crappie \/ Panfish Sound","offer_id":67719409631400,"sku":"LURE-848927075387","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":67719409664168,"sku":"LURE-848927075516","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Walleye \/ Perch Sound","offer_id":67719409696936,"sku":"LURE-848927075523","price":19.99,"currency_code":"USD","in_stock":false},{"title":"Whitefish \/ Herring Sound","offer_id":67719409729704,"sku":"LURE-848927075530","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":67719409762472,"sku":"LURE-848927075639","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":67719409795240,"sku":"LURE-848927075691","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":67719409828008,"sku":"LURE-848927075721","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Gold Digger \/ Shad Sound","offer_id":67719409860776,"sku":"LURE-848927075738","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":67719409893544,"sku":"LURE-848927075868","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black and Orange \/ Perch Sound","offer_id":67719409926312,"sku":"LURE-848927075875","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":67719409959080,"sku":"LURE-848927075882","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":67719409991848,"sku":"LURE-848927075899","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":67719410024616,"sku":"LURE-848927075905","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Midnight \/ Shad Sound","offer_id":67719410057384,"sku":"LURE-848927075929","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":67719410090152,"sku":"LURE-848927075950","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/7547profile_HOOKS.png?v=1792714644"},{"product_id":"diablo","title":"Diablo","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003ePut the \u003cstrong\u003eDIABLO\u003c\/strong\u003e in the water and witness its aggressive erratic hunting action come to life! Designed specifically for targeting finicky and pressured bass, the 2 inch DIABLO features a unique body and bill design that causes the lure to dart unpredictably left and right during the retrieve. This natural hunting action enhances its hard-thumping wobble and creates an irresistible reaction-triggering presentation lock-jawed fish can’t ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s proven EBS Baitfish Sound Technology™, the DIABLO emits real biological baitfish sounds that help increase the lure’s fish calling range to four times the distance of traditional crankbaits. The deadly combination of erratic hunting action, vibration, premium color patterns, and lifelike sound makes the DIABLO an ideal choice for triggering strikes from pressured bass and other predator fish in tough conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eWhen fish become pressured or inactive, focus on making repeated casts to the same target and vary your retrieve speed until the DIABLO breaks into its erratic hunting action. Many strikes occur immediately after the lure changes direction unexpectedly. Deflect the bait off rock, wood, or shallow cover and pause briefly to let the EBS Baitfish Sound Technology™ continue drawing fish in before triggering the strike.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 8'up to 10'\u003cbr\u003e\u003cstrong\u003eAction: \u003c\/strong\u003eMedium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .42oz. \/ 11.90g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2\" \/ 5.08cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #6 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"120\" width=\"110\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Ghost Brown Craw","offer_id":67719410221224,"sku":"LURE-848927044918","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":67719410253992,"sku":"LURE-848927044499","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":67719410286760,"sku":"LURE-848927044505","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":67719410319528,"sku":"LURE-848927044437","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":67719410352296,"sku":"LURE-848927044338","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":67719410385064,"sku":"LURE-848927044697","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/4491GhostBrownCraw.png?v=1792714646"},{"product_id":"pounder","title":"Pounder","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe jointed \u003cstrong\u003ePounder\u003c\/strong\u003e is a premium predator crankbait designed to target musky, pike, tiger musky, striped bass, and other hard fighting game fish. Built to be cast and retrieved around structure, cover, rock, timber, and weed edges, the Pounder delivers an irresistible combination of vibration, wobble, and fish triggering action that consistently produces strikes from trophy class predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eIts jointed body design creates a highly realistic swimming motion while generating additional thump and water displacement that predators can easily detect. The result is a lure that stands out in a variety of conditions, whether worked through shallow cover or along deeper structure. One of the Pounder’s most effective features is its carefully tuned rate of rise. During pauses, the lure slowly floats back toward the surface, creating a vulnerable baitfish appearance that often triggers strikes from following fish. Enhanced by Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, the Pounder emits natural baitfish sounds that help attract predators from greater distances and keep them engaged throughout the retrieve. Built with extra heavy duty line through construction, the Pounder is designed to withstand the punishment of the biggest predators in the system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri;\"\u003ePRO TIP: Retrieve the Pounder so it occasionally contacts rocks, timber, or the tops of submerged weeds. After deflecting off cover, pause briefly and allow the lure to float back naturally. Many of the biggest musky and pike strikes occur during the float back phase when the bait appears injured and vulnerable\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 6'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.9 mph up to 3.5 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.05oz. \/ 86.45g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 6.81\" \/ 17.30cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BZ 2\/O X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"131\" height=\"143\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YpKXuz0ImO4?si=0Ft8YtKr51SIwLKl\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Whitefish \/ Herring Sound","offer_id":67719410483368,"sku":"LURE-848927072539","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Crappie \/ Panfish Sound","offer_id":67719410516136,"sku":"LURE-848927072386","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":67719410548904,"sku":"LURE-848927072515","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Walleye \/ Perch Sound","offer_id":67719410581672,"sku":"LURE-848927072522","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":67719410614440,"sku":"LURE-848927072638","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade \/ Perch Sound","offer_id":67719410647208,"sku":"LURE-848927072652","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":67719410679976,"sku":"LURE-848927072690","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":67719410712744,"sku":"LURE-848927072713","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":67719410745512,"sku":"LURE-848927072720","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":67719410778280,"sku":"LURE-848927072867","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black and Orange \/ Perch Sound","offer_id":67719410811048,"sku":"LURE-848927072874","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":67719410843816,"sku":"LURE-848927072881","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":67719410876584,"sku":"LURE-848927072898","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":67719410909352,"sku":"LURE-848927072904","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Midnight \/ Shad Sound","offer_id":67719410942120,"sku":"LURE-848927072928","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":67719410974888,"sku":"LURE-848927072959","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":67719411007656,"sku":"LURE-848927072973","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":67719411040424,"sku":"LURE-848927072171","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":67719411073192,"sku":"LURE-848927012658","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/7252profile_HOOKS.png?v=1792714648"},{"product_id":"walleye-minnow-111","title":"Walleye Minnow 111","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e \u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eWalleye 111\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/strong\u003eEBS is a versatile hard bait designed for both casting and trolling applications. Featuring a sleek baitfish profile and an aggressive side to side swimming action, the Walleye 111 closely mimics the natural movement of a fleeing minnow. Its realistic action makes it highly effective for targeting walleye, bass, pike, and other predatory species in a variety of fishing conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eWhat sets the Walleye 111 EBS apart is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. Anglers can choose from natural forage sounds such as perch, minnow, or panfish, creating a realistic multi sensory presentation that not only looks like prey but sounds like prey as well. These authentic baitfish sounds help attract predators from beyond their normal visual range, increasing the lure’s ability to draw strikes in both clear and stained water conditions. Whether cast around structure, worked along weed edges, or trolled through open water, the Walleye 111 EBS combines lifelike action, realistic sound, and proven fish catching performance to help anglers consistently put more fish in the boat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Walleye 111 EBS excels when trolled along breaklines, points, and deep weed edges where walleye and other predators are actively feeding. Match the EBS™ sound selection to the dominant forage species in your fishery and vary your speed occasionally to imitate an injured baitfish and trigger reaction strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 6'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e Troll from 8' to 12'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5oz. \/ 14.17g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.3\" \/ 10.92cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"117\" height=\"128\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Yellow Sunrise \/ Minnow Sound","offer_id":67719411531944,"sku":"LURE-848927011781","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Pink Crush \/ Perch Sound","offer_id":67719411564712,"sku":"LURE-848927011798","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Tiger \/ Minnow Sound","offer_id":67719411597480,"sku":"LURE-848927011811","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Candy Corn \/ Perch Sound","offer_id":67719411630248,"sku":"LURE-848927011804","price":15.99,"currency_code":"USD","in_stock":true},{"title":"LimeLight \/ Minnow Sound","offer_id":67719411663016,"sku":"LURE-848927069010","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom \/ Perch Sound","offer_id":67719411695784,"sku":"LURE-848927069027","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Sherbert \/ Panfish Sound","offer_id":67719411728552,"sku":"LURE-848927069034","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Kiwi \/ Perch Sound","offer_id":67719411761320,"sku":"LURE-848927069041","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Cotton Candy \/ Minnow Sound","offer_id":67719411794088,"sku":"LURE-848927069058","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain \/ Panfish Sound","offer_id":67719411826856,"sku":"LURE-848927069065","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Purple Tiger \/ Panfish Sound","offer_id":67719411859624,"sku":"LURE-848927069072","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Tequila Sunrise \/ Perch Sound","offer_id":67719411892392,"sku":"LURE-848927069089","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras \/ Minnow Sound","offer_id":67719411925160,"sku":"LURE-848927069096","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Flamingo \/ Minnow Sound","offer_id":67719411957928,"sku":"LURE-848927069119","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":67719411990696,"sku":"LURE-848927069126","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Wonder Bread \/ Perch Sound","offer_id":67719412023464,"sku":"LURE-848927069133","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad \/ Shad Sound","offer_id":67719412056232,"sku":"LURE-848927069157","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":67719412089000,"sku":"LURE-848927069140","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/10710profile_HOOKS.png?v=1792714653"},{"product_id":"howeller-dmc-jr","title":"Howeller DMC Jr.","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3IySIj9oPpQ?si=niwSIiHViS-szKTW\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe \u003cstrong\u003eHoweller DMC Jr.\u003c\/strong\u003e is a downsi\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ezed version of the championship \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ewinning Howeller Dream Master Classic and a must have addition to any crankbait arsenal. Measuring 2.1 inches and weighing 0.55 oz., the DMC Jr is designed to run at medium depths while producing a wide, aggressive wobble and fast, fish triggering action. Its compact profile makes it ideal for targeting pressured fish, matching smaller forage, and covering water efficiently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston Lures proven EBS Technology™, the Howeller DMC Jr. emits natural baitfish sounds that help attract fish from greater distances than traditional crankbaits. The combination of realistic sound, tight tracking, and erratic deflection creates a powerful presentation that consistently triggers reaction strikes. Whether targeting bass around rock, wood, grass, or open water structure, the Howeller DMC Jr. delivers the performance and fish catching ability expected from a championship winning design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRANDY HOWELL PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eFish the Howeller DMC Jr. around secondary points, rock transitions, and shallow cover where bass are actively feeding. Vary your retrieve speed and allow the bait to occasionally deflect off cover. Many of the biggest strikes occur immediately after the lure changes direction, while the EBS™ baitfish sounds continue drawing fish into the strike zone.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 9' to 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.55oz. \/ 15.58g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.1\" \/ 5.33cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Daiichi #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"135\" height=\"148\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Melon Shad","offer_id":67719412285608,"sku":"LURE-848927065111","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Ayu","offer_id":67719412318376,"sku":"LURE-848927065197","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Pro Green","offer_id":67719412351144,"sku":"LURE-848927065265","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":67719412383912,"sku":"LURE-848927065333","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":67719412416680,"sku":"LURE-848927065357","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":67719412449448,"sku":"LURE-848927065432","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":67719412482216,"sku":"LURE-848927065494","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Ghost Blue Gill","offer_id":67719412514984,"sku":"LURE-848927065579","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":67719412547752,"sku":"LURE-848927065036","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":67719412580520,"sku":"LURE-848927065128","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":67719412613288,"sku":"LURE-848927065135","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":67719412646056,"sku":"LURE-848927065500","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":67719412678824,"sku":"LURE-848927065449","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/13719AYU.png?v=1792714656"},{"product_id":"dirty-dancer-7","title":"Dirty Dancer 7\"","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDirty Dancer\u003c\/span\u003e\u003c\/strong\u003e delivers one of the most aggressive actions and vibration profiles a tiger musky will ever encounter. Designed specifically for tiger musky, pike, and true musky, this unique lure features a dished-out nose and extended jointed body that work together to create a powerful combination of vibration, shimmy, and erratic movement. The result is a highly visible and highly detectable presentation that predators find difficult to ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEvery movement of the Dirty Dancer is designed to imitate a distressed baitfish struggling to escape. Its aggressive hunting action and unpredictable body roll create reaction-strike opportunities throughout the retrieve, making it an excellent choice for targeting active and neutral fish alike. Whether cast around shallow cover, worked along shorelines, or trolled through open water, the Dirty Dancer consistently produces fish-triggering action. Built for versatility and year round performance, the Dirty Dancer excels in a wide variety of conditions and presentations. From shallow weed flats to open-water trolling passes, it delivers the vibration, flash, and erratic movement needed to attract and trigger trophy tiger musky, pike, and musky.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Dirty Dancer is at its best when retrieved with occasional speed changes and directional adjustments. Around shallow cover and weed edges, mix steady retrieves with brief pauses to accentuate the lure’s erratic shimmy and vibration. When trolling, experiment with speed changes to enhance its hunting action and trigger reaction strikes from following fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-4'\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.3oz. \/ 65.20g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 7.6\" \/ 19.30\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong VMC BZ, 5\/O-3\/0\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"121\" height=\"132\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JfJi5_eehoc?si=jFv91LT5ATcIE76o\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Orange Tiger","offer_id":67719412940968,"sku":"LURE-848927052715","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":67719412973736,"sku":"LURE-848927052692","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver","offer_id":67719413006504,"sku":"LURE-848927052890","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Sucker","offer_id":67719413039272,"sku":"LURE-848927052517","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike","offer_id":67719413072040,"sku":"LURE-848927052883","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":67719413104808,"sku":"LURE-848927052869","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Cisco","offer_id":67719413137576,"sku":"LURE-848927052722","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish","offer_id":67719413170344,"sku":"LURE-848927052531","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/5271OrangeTiger.png?v=1792714659"},{"product_id":"bull-nose","title":"Bull Nose","description":"\u003cp class=\"p1\"\u003eThe BULL NOSE's shallow-running action is deadly for largemouth or smallmouth bass, walleye, and many other species. Depending upon the speed of retrieve, the Bull Nose will run subsurface (1 to 2 feet). With its lifelike baitfish profile and erratic action combined with EBS TechnologyTM, the lure perfectly mimics the natural sound and swim action of the forage that all freshwater predators feed on.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', Roboto, 'Segoe UI', 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 0-6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Subsurface\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .57oz. \/ 16.15g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.76\" \/ 7.01cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2.01\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"122\" width=\"112\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Black Back Chrome Shad","offer_id":67719413760168,"sku":"LURE-848927096054","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":67719413792936,"sku":"LURE-848927096139","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":67719413825704,"sku":"LURE-848927096207","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse blue Shiner","offer_id":67719413858472,"sku":"LURE-848927096290","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":67719413891240,"sku":"LURE-848927096337","price":14.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":67719413924008,"sku":"LURE-848927096351","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":67719413956776,"sku":"LURE-848927096436","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":67719413989544,"sku":"LURE-848927096498","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":67719414022312,"sku":"LURE-848927096696","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":67719414055080,"sku":"LURE-848927096863","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Midnight","offer_id":67719414087848,"sku":"LURE-848927096924","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/10513_Chart_Sunrise_Shad.png?v=1792714663"},{"product_id":"bulldozer","title":"BullDozer","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eBulldozer\u003c\/strong\u003e earns its name from its unique lip design and aggressive fish triggering action. Combining a realistic 5¾-inch baitfish profile with a specially engineered diving lip, the Bulldozer delivers one of the most effective shallow diving presentations available, operating in the productive 4 to 6 foot depth range. Designed for musky, northern pike, walleye, striped bass, peacock bass, and other freshwater predators, the Bulldozer excels in a wide variety of fishing situations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eIts tight wobble and unpredictable kick out action closely imitate a fleeing baitfish, creating a presentation predators find difficult to resist. Whether trolled, cranked, or twitched, the Bulldozer maintains its lifelike action and consistently triggers reaction strikes. At the heart of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which activates upon entering the water and emits natural baitfish sounds that help predators locate the lure from greater distances. Built with rugged 2 mm line through construction, the Bulldozer is engineered to withstand repeated battles with trophy class fish while delivering unmatched versatility and fish catching performance. It doesn’t just look like a baitfish and swim like a baitfish it sounds like one too.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: The Bulldozer is deadly when it contacts cover. Retrieve the lure so it occasionally deflects off rocks, wood, and weed edges, then pause briefly to allow the bait to recover and change direction. The combination of deflection, EBS™ baitfish sounds, and its natural kick-out action often triggers strikes from fish that are following but not yet committed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 4'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.5 mph up to 3.2 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.31oz. \/ 65.52g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5.7\" \/ 14.48cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 3\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"121\" height=\"133\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Natural Perch \/ Perch Sound","offer_id":67719414415528,"sku":"LURE-848927069867","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":67719414448296,"sku":"LURE-848927069515","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish \/ Herring Sound","offer_id":67719414481064,"sku":"LURE-848927069539","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Bluegill \/ Bluegill Sound","offer_id":67719414513832,"sku":"LURE-848927069560","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":67719414546600,"sku":"LURE-848927069638","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade \/ Perch Sound","offer_id":67719414579368,"sku":"LURE-848927069652","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":67719414612136,"sku":"LURE-848927069690","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":67719414644904,"sku":"LURE-848927069713","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Black and Orange \/ Perch Sound","offer_id":67719414677672,"sku":"LURE-848927069874","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Juvenile Pike \/ Perch Sound","offer_id":67719414710440,"sku":"LURE-848927069881","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":67719414743208,"sku":"LURE-848927069898","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Midnight \/ Shad Sound","offer_id":67719414775976,"sku":"LURE-848927069928","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Black Perch \/ Perch Sound","offer_id":67719414808744,"sku":"LURE-848927069959","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":67719414841512,"sku":"LURE-848927069973","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":67719414874280,"sku":"LURE-848927069997","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/6986profile.png?v=1792714664"},{"product_id":"rachel-suspending-8","title":"Rachel (Suspending) 8\"","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e Rachel \u003c\/span\u003e\u003c\/strong\u003eis an absolute must have for serious musky and pike anglers looking for a versatile lure that excels in a wide range of conditions. While highly effective when fished as a traditional crankbait, the Rachel truly shines when worked with a hybrid crank and jerk retrieve. This unique presentation combines the attraction of a crankbait with the erratic triggering action of a jerkbait, creating a deadly combination for trophy predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eOne of the Rachel’s most effective features is its suspending behavior. When paused, the lure hangs naturally in the strike zone, giving following fish an opportunity to commit. Sharp twitches, jerks, and aggressive rips cause the Rachel to dart unpredictably from side to side, closely imitating a wounded baitfish attempting to escape. This erratic action often triggers reaction strikes from fish that would otherwise follow without committing. Whether fished around weed edges, rock structure, timber, or open water bait schools, the Rachel delivers year-round performance and versatility. Designed to excel in all seasons and conditions, it is a proven predator-catching tool capable of producing strikes from even the most pressured musky and pike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: The Rachel excels when fished with an aggressive crank-pause-jerk cadence around weed edges, rock bars, and suspended baitfish. After several turns of the reel, pause and let the bait suspend motionless before snapping it with a hard jerk. Many of the biggest musky and pike strikes occur during the pause or immediately after the lure darts erratically in a new direction. When fish are following but not committing, increase the length of your pauses and always finish with a wide figure eight at boatside.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Suspending Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-6'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.3mph -3.5 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Suspending \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.25oz. \/ 92.13g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 7.6\" \/ 19.30\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 3\/O X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"127\" width=\"116\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Lucky Charm \/ Cisco Sound","offer_id":67719415234728,"sku":"LURE-848927049241","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice \/ Perch Sound","offer_id":67719415267496,"sku":"LURE-848927049319","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":67719415300264,"sku":"LURE-848927049005","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Fire Perch \/ Perch Sound","offer_id":67719415333032,"sku":"LURE-848927049029","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":67719415365800,"sku":"LURE-848927049050","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":67719415398568,"sku":"LURE-848927049517","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish \/ Herring Sound","offer_id":67719415431336,"sku":"LURE-848927049531","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":67719415464104,"sku":"LURE-848927049630","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":67719415496872,"sku":"LURE-848927049692","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":67719415529640,"sku":"LURE-848927049715","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":67719415562408,"sku":"LURE-848927049722","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":67719415595176,"sku":"LURE-848927049869","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":67719415627944,"sku":"LURE-848927049883","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":67719415660712,"sku":"LURE-848927049890","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":67719415693480,"sku":"LURE-848927049906","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":67719415726248,"sku":"LURE-848927049951","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":67719415759016,"sku":"LURE-848927049975","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":67719415791784,"sku":"LURE-848927049999","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":67719415824552,"sku":"LURE-848927012573","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":67719415857320,"sku":"LURE-848927012566","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":67719415890088,"sku":"LURE-848927049173","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/4924profileHOOKS.png?v=1792714666"},{"product_id":"primetyme-cb-2-0","title":"Primetyme CB 2.0","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003ePRIMETYME CB 2.0\u003c\/strong\u003e features a thin circuit-board coffin bill engineered to create the erratic fleeing action of a distressed baitfish while diving in the productive 4 to 6 foot depth range. Designed to rapidly deflect off cover and hunt unpredictably during the retrieve, the CB 2.0 delivers aggressive reaction triggering action predator fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIts unique bill design produces a hard thumping wobble combined with sudden directional changes that imitate injured forage and trigger strikes from pressured bass and other gamefish. Combined with Livingston’s proven EBS Baitfish Sound Technology™, the PRIMETYME CB 2.0 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of erratic action, vibration, sound attraction, and mid-depth performance makes the PRIMETYME CB 2.0 an extremely effective crankbait for targeting fish around rock, wood, grass lines, and offshore transition areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eFish the PRIMETYME CB 2.0 around rock transitions, laydowns, dock corners, grass edges, and secondary points where bass are actively feeding in the 4 to 6 foot zone. The lure performs best when it makes contact with cover and suddenly deflects off structure, triggering aggressive reaction strikes. Mix in occasional pauses and retrieve-speed changes to enhance the bait’s erratic hunting action while the EBS Baitfish Sound Technology™ continues drawing fish in from long distances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', Roboto, 'Segoe UI', 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait Coffin Bill \u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .56oz. \/ 15.87g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.6\" \/ 6.60cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"117\" height=\"128\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Melon Shad","offer_id":67719416381608,"sku":"LURE-848927012115","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":67719416414376,"sku":"LURE-848927012030","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Beauty Shad","offer_id":67719416447144,"sku":"LURE-848927012023","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":67719416479912,"sku":"LURE-848927012061","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":67719416512680,"sku":"LURE-848927012153","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Threadfin Shad","offer_id":67719416545448,"sku":"LURE-848927012238","price":21.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":67719416578216,"sku":"LURE-848927012337","price":21.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":67719416610984,"sku":"LURE-848927012351","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":67719416643752,"sku":"LURE-848927012375","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":67719416676520,"sku":"LURE-848927012436","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":67719416709288,"sku":"LURE-848927012443","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":67719416742056,"sku":"LURE-848927012498","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":67719416774824,"sku":"LURE-848927012504","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":67719416807592,"sku":"LURE-848927012542","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/1211profile.png?v=1792714669"},{"product_id":"yo-zuri-floating-crystal-minnow-deep-diver","title":"Yo-Zuri Floating Crystal Minnow Deep Diver","description":"\u003ch1\u003eYo-Zuri Crystal Minnow Deep Diver\u003c\/h1\u003e\n\u003cp\u003eCrystal Minnow Deep Diver Premium Classic reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly effective trolling bait (recommended speed at 3-5 knots) creates a tight wiggling pattern that perfectly mimic's the action of a swimming bait fish. Coupled with the brilliant Prism Flash, anglers will attract all types of game fish. The Crystal Minnow Deep Diver Premium Classic can also be cast and retrieved at a slow steady pace or with a stop-n-go action.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCan reach a depth of up to 20 feet based on trolling speed\u003c\/li\u003e\n\u003cli\u003eMimics motion of swimming forage fish\u003c\/li\u003e\n\u003cli\u003eQuality detailed holographic finish for increased visibility by reflecting all subsurface light.\u003c\/li\u003e\n\u003cli\u003eGreat for saltwater or freshwater\u003c\/li\u003e\n\u003cli\u003e3-dimensional eyes to make for an easy target for the fish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0fA3ipHiFW8\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Fisherman's Headquarters","offers":[{"title":"Holographic Red Head \/ 3-1\/2\" 3\/8oz","offer_id":67719433879720,"sku":"R1134HRH","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Holographic Red Head \/ 4-3\/8\" 9\/16oz","offer_id":67719433912488,"sku":"R1135HRH","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Holographic Red Head \/ 5-1\/4\" 7\/8oz","offer_id":67719433945256,"sku":"R1136HRH","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Holographic Sardine \/ 5-1\/4\" 7\/8oz","offer_id":67719433978024,"sku":"R1136HIW","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Holographic Clown \/ 5-1\/4\" 7\/8oz","offer_id":67719434010792,"sku":"R1136HCR","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Holographic Clown \/ 4-3\/8\" 9\/16oz","offer_id":67719434043560,"sku":"R1135HCR","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse \/ 4-3\/8\" 9\/16oz","offer_id":67719434076328,"sku":"R1135-HCL","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse \/ 3-1\/2\" 3\/8oz","offer_id":67719434109096,"sku":"R1134-HCL","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Red Head \/ 3-1\/2\" 3\/8oz","offer_id":67719434141864,"sku":"R1134-HCR","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/Yo-Zuri-Floating-Crystal-Minnow-Deep-Diver-756791481091_image1__85072_a29d2c8a-1592-4793-a7ae-30e820e234ad.jpg?v=1792714786"},{"product_id":"yo-zuri-mag-dive","title":"Yo-Zuri Mag Dive","description":"\u003ch1\u003eYo-Zuri Mag Dive\u003c\/h1\u003e\n\u003cp\u003eThe Yo-Zuri Mag Dive is a floating\/diving pencil for big game species. This lure is worked with a long sweep of the rod, which causes the bait to swim side to side in a 6-12 inch range below the surface before popping back up on top. The action mirrors a dying baitfish on the surface and drives even finicky fish crazy. It features Yo-Zuri's patented magnetic bullet weight transfer system for extremely long and accurate casts. Made to tackle the biggest inshore and offshore gamefish, it features 4X strength saltwater grade treble hooks and split rings and through wire construction. A excellent choice for casting to Tuna, Dorado and Pacific Yellowtail offshore and trophy size Striped Bass or Trevally inshore.\u003c\/p\u003e\n\u003cp\u003e \u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/mGSpl6XK5CI\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.P65Warnings.ca.gov\"\u003e\u003cimg width=\"662\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/1476\/9838\/files\/Rqf9QN1.png\" height=\"83\" alt=\"Warning Image\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Fisherman's Headquarters","offers":[{"title":"Black Purple \/ 5-1\/2\" 1-3\/4oz","offer_id":67719437942952,"sku":"R1445-BP","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Black Purple \/ 6-3\/4\" 2-5\/8oz","offer_id":67719437975720,"sku":"R1446-BP","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black Purple \/ 8\" 3-3\/4oz","offer_id":67719438008488,"sku":"R1474-BP","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Bone \/ 5-1\/2\" 1-3\/4oz","offer_id":67719438041256,"sku":"R1445-BONE","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Bone \/ 6-3\/4\" 2-5\/8oz","offer_id":67719438074024,"sku":"R1446-BONE","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Bone \/ 8\" 3-3\/4oz","offer_id":67719438106792,"sku":"R1474-BONE","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Sardine \/ 5-1\/2\" 1-3\/4oz","offer_id":67719438139560,"sku":"R1445-HIW","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Sardine \/ 6-3\/4\" 2-5\/8oz","offer_id":67719438172328,"sku":"R1446-HIW","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Sardine \/ 8\" 3-3\/4oz","offer_id":67719438205096,"sku":"R1474-HIW","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Silver Black \/ 5-1\/2\" 1-3\/4oz","offer_id":67719438237864,"sku":"R1445-CSBL","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Silver Black \/ 6-3\/4\" 2-5\/8oz","offer_id":67719438270632,"sku":"R1446-CSBL","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Silver Black \/ 8\" 3-3\/4oz","offer_id":67719438303400,"sku":"R1474-CSBL","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/files\/36106_source_1671579302.jpg?v=1792714820"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4582\/7496\/collections\/sk_3xd_bone_craw_351.png?v=1792706630","url":"https:\/\/olenorthstatetackle.com\/collections\/crankbaits.oembed?page=2","provider":"Ole North State Tackle","version":"1.0","type":"link"}